Property Revenue Directory - Texas Rattlers

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Company: Endeavor

Location: Fort Worth, TX 76137

Description:

Who We Are:

  • Job Requirements
  • Develop a deep understanding of assigned market(s), including fan demographics, audience segmentation, consumer spending habits, effective marketing channels and cross promotional opportunities
  • Research, identify and build relationships with new and existing contacts, including local venues, media, teams, corporations and business associations, to develop opportunities that drive incremental revenue
  • Develop, present and execute a comprehensive and clearly defined revenue-based business plan that accelerates and achieves aggressive, profitable revenue goals
  • Execute a complete marketing, media and promotional plan that utilizes, leverages and maximizes the following: research, media planning and buying, media/3rd party/partnership/sponsor/community promotions and PBR internal assets such as social, digital, live event, editorial and TV
  • Evaluation of all aspects of live event revenue and ROMI, including but not limited to: marketing, advertising, promotion and earned media, research, ticket scaling, pricing models, sponsorship and sales, non-traditional revenue and third party partnerships
  • Act as PBR's ambassador and advocate and fully integrate with counterparts at WME | IMG to leverage and maximize all opportunities with the PBR
  • Work cross divisionally with internal teams (including Sales, Creative, Digital and Social Media, Public Relations, Special Events, TV, Loyalty Marketing, Ticketing, Merchandise, and Finance/Accounting) to ensure maximization of internal resources for event marketing and sales campaigns
  • Work with Finance/Accounting to manage event budgets and drive cost efficiencies
  • Forecast revenue projections, perform risk analysis, and manage costs with PBR Teams marketing budgets
  • Adept in adaptability and change management
  • Maintain key metrics and provide weekly, monthly and quarterly reports to the VP, Marketing
  • Additional duties as assigned


  • Knowledge, Skills & Experience in developing and executing strategic marketing plans and campaigns
  • Development of revenue-based business plans as well as short and long-term strategic marketing plans
  • Experience purchasing and negotiating television, radio, OOH and digital advertising buys
  • Budget development, management and forecasting skills
  • Demonstrated successful experience in making written and oral presentations
  • Exceptional oral and written communications skills
  • Excellent organizational, planning and project management skills with a strong knowledge of event management including event planning, execution and marketing
  • Ability to manage multiple projects simultaneously with varying priorities and deliver results on time and under budget
  • A team player with the ability to achieve success in a changing environment
  • Extensive knowledge of Microsoft Windows Suites (Word, Excel, Access, Power Point, and Outlook)
  • Previous sports and event marketing and sales experience - preferred
  • Ticketing experience or venue box management experience - preferred


  • Education & Formal Training:
  • B.A./B.S. Marketing, Business, Economics, Journalism, Public Relations


  • Experience:
  • 10 or more years of experience in Sports or Live Event Marketing


  • Working Conditions:
  • Normal office hours Monday-Friday, with some evening and weekend work
  • 4 days in office - Stockyards, Fort Worth, TX
  • Travel to events and meetings up to 25% of the time

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