Property Revenue Directory - Texas Rattlers
Apply NowCompany: Endeavor
Location: Fort Worth, TX 76137
Description:
Who We Are:
- Job Requirements
- Develop a deep understanding of assigned market(s), including fan demographics, audience segmentation, consumer spending habits, effective marketing channels and cross promotional opportunities
- Research, identify and build relationships with new and existing contacts, including local venues, media, teams, corporations and business associations, to develop opportunities that drive incremental revenue
- Develop, present and execute a comprehensive and clearly defined revenue-based business plan that accelerates and achieves aggressive, profitable revenue goals
- Execute a complete marketing, media and promotional plan that utilizes, leverages and maximizes the following: research, media planning and buying, media/3rd party/partnership/sponsor/community promotions and PBR internal assets such as social, digital, live event, editorial and TV
- Evaluation of all aspects of live event revenue and ROMI, including but not limited to: marketing, advertising, promotion and earned media, research, ticket scaling, pricing models, sponsorship and sales, non-traditional revenue and third party partnerships
- Act as PBR's ambassador and advocate and fully integrate with counterparts at WME | IMG to leverage and maximize all opportunities with the PBR
- Work cross divisionally with internal teams (including Sales, Creative, Digital and Social Media, Public Relations, Special Events, TV, Loyalty Marketing, Ticketing, Merchandise, and Finance/Accounting) to ensure maximization of internal resources for event marketing and sales campaigns
- Work with Finance/Accounting to manage event budgets and drive cost efficiencies
- Forecast revenue projections, perform risk analysis, and manage costs with PBR Teams marketing budgets
- Adept in adaptability and change management
- Maintain key metrics and provide weekly, monthly and quarterly reports to the VP, Marketing
- Additional duties as assigned
- Knowledge, Skills & Experience in developing and executing strategic marketing plans and campaigns
- Development of revenue-based business plans as well as short and long-term strategic marketing plans
- Experience purchasing and negotiating television, radio, OOH and digital advertising buys
- Budget development, management and forecasting skills
- Demonstrated successful experience in making written and oral presentations
- Exceptional oral and written communications skills
- Excellent organizational, planning and project management skills with a strong knowledge of event management including event planning, execution and marketing
- Ability to manage multiple projects simultaneously with varying priorities and deliver results on time and under budget
- A team player with the ability to achieve success in a changing environment
- Extensive knowledge of Microsoft Windows Suites (Word, Excel, Access, Power Point, and Outlook)
- Previous sports and event marketing and sales experience - preferred
- Ticketing experience or venue box management experience - preferred
- Education & Formal Training:
- B.A./B.S. Marketing, Business, Economics, Journalism, Public Relations
- Experience:
- 10 or more years of experience in Sports or Live Event Marketing
- Working Conditions:
- Normal office hours Monday-Friday, with some evening and weekend work
- 4 days in office - Stockyards, Fort Worth, TX
- Travel to events and meetings up to 25% of the time