Marketing Manager

Monoflo International is the North American market leader in reusable transport packaging. Headquartered in Winchester, Virginia. Monoflo has built its business over the last fifty years by leveraging technology and people to manufacture the most reliable and sustainable solutions for its customers. We are a company that prides itself on hard work and our continued growth both as a business and on personal levels and being a part of something bigger.

We are looking for a Sr. Marketing Manager to lead our strategic marketing initiatives at Monoflo International. This individual will work closely with our executive team to develop, implement, and oversee campaigns that drive sales growth, increase market share, and build brand strength. This role requires an in-office presence four days per week and reports directly to the Sr. Vice President. It requires a hands-on leader with a passion for innovation and results.

Key Responsibilities:

• Develop and execute integrated marketing strategies to support sales and ROI goals.
• Conduct market research to identify trends, customer needs, and competitive landscape to inform decision-making.
• Define and prioritize target market segments and develop go-to-market strategies.
• Oversee brand messaging, media, and PR strategies to build awareness and engagement.
• Create and manage demand generation campaigns using digital marketing, trade shows, content marketing, and account-based marketing (ABM).
• Collaborate with sales and product teams to develop strategies for lead nurturing and conversion.
• Leverage Salesforce for effective CRM, lead generation, and nurturing processes.
• Monitor and analyze performance metrics to assess campaign effectiveness and ROI.
• Build, mentor, and manage a high-performing marketing team.
• Foster a culture of innovation, accountability, and continuous improvement.

Qualifications:

• Bachelor's degree in marketing, strategic communications, or related field.
• Minimum 10 years of experience in marketing, with a focus on digital strategy, branding, and SEO.
• Strong expertise in B2B marketing, including lead generation, content strategy, and customer relationship management.
• Proven track record in driving ROI and scaling growth in an Industrial business environment.
• Strong analytical, communication, and leadership skills.
• High energy leadership capable of building and leading in a fast-paced company.
• This role requires an in-office presence four days per week.

Comprehensive Benefits & Perks:

• Financial Wellness: 401(k) retirement plan with company match and annual/quarterly bonus opportunities.
• Health Coverage: Medical, dental, and vision insurance.
• Security: Short-term and long-term disability insurance.
• Optional Extras: Employee-paid voluntary life insurance and supplemental benefits.
• Time Off: Competitive PTO, paid holidays, and a company-paid Christmas shutdown.
• Unique Perks: Raffles for concerts, sports, and entertainment tickets. Locally sourced prize raffles. Monthly happy hours to unwind and connect with the team.

Who we are:

Monoflo International, Inc. stands as a prominent provider of innovative and eco-friendly business-to-business reusable packaging solutions. Since our inception in 1973, we've remained a family-owned and operated enterprise, steadily advancing as a premier manufacturer of plastic, reusable transport packaging solutions. While our product range is diverse, our core focus remains unwavering: harnessing cutting-edge technology to produce top-tier products that facilitate seamless product transportation for our clients.

We empower our employees to steer their career trajectories, fostering an environment where dedication and excellence are duly recognized and rewarded with avenues for growth. While collaboration is central to our ethos, we emphasize individual accountability and ownership as fundamental drivers of success within our organization.

If you are a visionary marketer with a passion for driving business growth in a burgeoning industry, apply now to join our team!