Manager, Art Direction - Orange Apron Media

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:
The Manager, Art Direction is responsible for the guidance of creative associates across all channels. These responsibilities include creating and communicating concepts, implementing promotional/marketing strategies and developing creative solutions. The Manager, Art Direction will work with and provide guidance to the creative team including art direction, designers, copywriters and other production specialists. Balancing creative thinking with solid leadership skills, this associate will work with the team to successfully translate concepts to visual expression.

Key Responsibilities:

• 30% Continuous Improvement - Help establish art direction standards for creative production; Improves art direction and creative quality by studying, evaluating and improving creative methods used; Support dissemination of final creative assets to capture best practices and share across creative organization; Maintain stewardship of The Home Depot brand image, tone and feel. Collaborate with designers and other team members to share best practices and ensure consistency in creative execution
• 50% Creative Excellence and Execution - Drive creative excellence, best practices and consistent creative execution across all channels; Provide a high level of conceptual thinking with the ability to understand how copy and art work within a concept; Ensure story lines are aligned with creative concepts and THD brand standards; Attend and support production shoot logistics, review shooting boards to ensure necessary content is captured and approved as made real time; Provide creative oversight and input (on creative treatments) for creative assets, both internally-produced and agency-produced; Manage communications and updates to creative leadership as well as stakeholders; Oversee quality assurance of creative deliverables, from both internal teams and partner agencies, to ensure designs align with strategy and adhere to brand, channel and platform guidelines
• 10% Leadership - Mentor and coach team members through project development and performance management
• 10% Relationship Building - Support and maintain relationships by communicating updates across pods and production teams and help prepare materials for updates; Identify and partner with Campaign Activation Management team and Operations on opportunities for improvements in creative process, timelines, approvals, etc

Direct Manager/Direct Reports:

• This position typically reports to Director, Creative
• This position has 0 Direct Reports

Travel Requirements:

• Typically requires overnight travel 5% to 20% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Previous creative leadership experience in a retail environment or advertising agency preferred
• Experience guiding and leading omni-channel creative production teams
• Portfolio demonstrating strong design, branding and storytelling abilities, with examples spanning consumer touchpoints (video/print/digital/social), preferably in a retail context
• Experience working and leading creative teams in an agile work environment
• Ability to develop others as individuals and formal leaders
• Understanding of creative organization and omni-channel marketing channels
• Ability to adapt and change in creative environments, multitask and prioritize
• Insistence on design quality and customer centric focus

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 5

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Decision Quality
• Collaborates
• Ensures Accountability
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Develops Talent
• Drives Results
• Manages Conflict