Senior Director, Market Research & Insights
Apply NowCompany: AEG
Location: Brooklyn, NY 11226
Description:
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BSE Global ("BSE") is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect, on and off the court. SUMMARY The Senior Director of Market Research & Insights will lead efforts to support BSE's growth initiatives, including sports, entertainment, media, and hospitality. This role is critical in identifying new lines of business and providing strategic insights to drive the company's expansion. The Senior Director will report directly to the Chief Digital Officer and collaborate with relevant departments to ensure the successful execution and integration of market research and insights throughout the company. This individual will play a key role in molding the strategic direction and success of our organization. WHAT YOU WILL DO:
BSE Global ("BSE") is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect, on and off the court. SUMMARY The Senior Director of Market Research & Insights will lead efforts to support BSE's growth initiatives, including sports, entertainment, media, and hospitality. This role is critical in identifying new lines of business and providing strategic insights to drive the company's expansion. The Senior Director will report directly to the Chief Digital Officer and collaborate with relevant departments to ensure the successful execution and integration of market research and insights throughout the company. This individual will play a key role in molding the strategic direction and success of our organization. WHAT YOU WILL DO:
- Lead and run projects to identify new business opportunities and support growth initiatives.
- Act as a strategic advisor to key collaborators, presenting research findings and offering guidance on strategic direction.
- Build and implement research methodologies to capture and analyze market data to understand trends, consumer preferences, and emerging opportunities
- Partner with the Data, Analytics & Insights team to incorporate findings from first party data.
- Provide strategic insights and recommendations based on market research findings.
- Collaborate with various teams to integrate market intelligence into business strategies.
- Monitor industry trends and competitor activities to inform decision-making.
- Manage the development and maintenance of market analysis databases and tools.
- 8+ years of experience in market research, business intelligence, or a similar field.
- Bachelor's degree or equivalent experience in business, marketing, economics, or a related field is preferred.
- Proven track record of leading market research projects and providing strategic insights to drive results.
- A strategic approach with the ability to think creatively and solve complex problems.
- Strong analytical skills and proficiency in research methodologies and tools, including artificial intelligence.
- Passion for data-informed decision making and continuous improvement.
- Growth mindset and desire for continuous learning and knowledge sharing.
- Willingness to try new things and address challenges in a fast-paced environment.
- Excellent storyteller, communicator, and presenter capable of influencing at all levels of the organization.
- Collaborative teammate that can work with cross-functional teams infusing findings throughout the organization.