Demand Creation Marketing Manager, US
Apply NowCompany: Thales Group
Location: Austin, TX 78745
Description:
Location: Austin, United States of America
Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.
Position Summary
Austin, Texas (Hybrid)
We are looking for a dynamic Demand Creation Marketing (ABM) Manager, to support the Thales Application and Data Security businesses.
In this role, you will develop, execute and measure an integrated demand generation and account based marketing plan aimed at generating pipeline as well as accelerating opportunities and supporting cross-sell/upsell motions.
In this role, you will work in close collaboration with the wider marketing organization, especially field and product marketing as well as the sales organization.
Key Areas of Responsibilities
Minimum Qualifications
What We Offer
Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:
Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance.
Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period.
Company paid holidays and Paid Time Off.
Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program.
Why Join Us?
Say HI and learn more about working at Thales click here.
#LI-Hybrid
#LI-TI1
This position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.
Thales champions inclusion and we believe diversity strengthens the fabric of our culture. Thales is an Equal Opportunity Employer, including disability/veterans.
If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at talentacquisition@us.thalesgroup.com.
The reference Total Target Compensation(TTC) market range for this position, inclusive of annual base salary and the variable compensation target, is between
This reflects how companies in a similar industry and geographic region generally pay for similar jobs. This range helps the Company make pay decisions as one data point among many. Where a position falls within this range is also dependent on other factors including - but not limited to - the employee's career path history, competencies, skills and performance, as well as the company's annual salary budget, the customer's program requirements, and the company's internal equity. Thales may offer additional benefits and other compensation, depending on circumstances not related to an applicant's status protected by local, state, or federal law.
(For Internal candidate, if you need more information, please reach out to your HR Shared Service, 1st Point)
Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:
Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period
Company paid holidays and Paid Time Off
Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program
Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.
Position Summary
Austin, Texas (Hybrid)
We are looking for a dynamic Demand Creation Marketing (ABM) Manager, to support the Thales Application and Data Security businesses.
In this role, you will develop, execute and measure an integrated demand generation and account based marketing plan aimed at generating pipeline as well as accelerating opportunities and supporting cross-sell/upsell motions.
In this role, you will work in close collaboration with the wider marketing organization, especially field and product marketing as well as the sales organization.
Key Areas of Responsibilities
- Develop, execute and measure an integrated demand generation and account based marketing plan aimed at generating pipeline. The plan must align with and support the achievement of the overall marketing goals.
- Identifying ideal customer profiles (ICP) and buyer personas, for target account selection that align with solutions and products.
- Create and deliver marketing programs and campaigns for priority accounts and key segments within the region and support sales teams with sales driven marketing activities.
- Partner with our product marketing team and third-party agencies to create and localize content and messaging and adapt for 1-to-1, 1-to-few or 1-to-many sales and marketing initiatives across the entire buyer journey.
- Identify programs or processes to enable customer success and support new logo acquisition, cross-sell and upsell.
- Lead account intelligence gathering, demand creation, and sales enablement in agreed-upon accounts to support sales goals.
- Align with the sales and regional marketing managers to understand the market trends in the region and work with existing and customized programs that support our go-to-market strategy.
- Be the expert across all ABM and Demand-Gen program types, supporting acquisition, growth and retention across target accounts.
- Track program results, measuring program success, efficiency and effectiveness, and report metrics via SFDC and Power BI to present to regional sales and marketing teams.
- Research and recommend marketing techniques and tactics based on changing business demands and recommend innovative and creative marketing approaches for revenue growth.
Minimum Qualifications
- BA or BS Degree in or equivalent work experience in the related field (e.g. marketing, communications, etc.).
- 4-6 years of experience in marketing at a technology-based organization.
- Demonstrated experience with CRM (Salesforce or another) (navigation, campaign tracking and reporting); and with Salesforce CRM Lightening and dashboards.
- Having ABM and/or Intent Buying platform experience (e.g., 6Sense, Demandbase).
- Prior experience developing regional plans to support account-based marketing.
- Ability to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts) and delivery mechanisms (emails, call downs, and direct mail).
- Experience in Cyber Security marketing or marketing Encryption, Application Security and/or Access Management products and solutions.
What We Offer
Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:
Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance.
Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period.
Company paid holidays and Paid Time Off.
Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program.
Why Join Us?
Say HI and learn more about working at Thales click here.
#LI-Hybrid
#LI-TI1
This position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.
Thales champions inclusion and we believe diversity strengthens the fabric of our culture. Thales is an Equal Opportunity Employer, including disability/veterans.
If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at talentacquisition@us.thalesgroup.com.
The reference Total Target Compensation(TTC) market range for this position, inclusive of annual base salary and the variable compensation target, is between
This reflects how companies in a similar industry and geographic region generally pay for similar jobs. This range helps the Company make pay decisions as one data point among many. Where a position falls within this range is also dependent on other factors including - but not limited to - the employee's career path history, competencies, skills and performance, as well as the company's annual salary budget, the customer's program requirements, and the company's internal equity. Thales may offer additional benefits and other compensation, depending on circumstances not related to an applicant's status protected by local, state, or federal law.
(For Internal candidate, if you need more information, please reach out to your HR Shared Service, 1st Point)
Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:
Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period
Company paid holidays and Paid Time Off
Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program