Channel Partner Marketing Manager

Salary Range:

CAD $100K - $115K

Architech is a Toronto-based software company with 20 years of experience in creating technology solutions for clients across North America. We leverage the latest cloud technology and hire top talent to modernize applications so that businesses can succeed in today's digital world.

Our Dream Team has a main hub in Toronto, but expands across Canada and Krakw, Poland. Our team consists of over 100 certified technical experts in our Product, Design, Engineering, and Delivery disciplines. Our values drive our culture of success: Think Big, Be Open & Collaborate, Never Fail a Client, Grow Our People, Do the Right Thing, and Embrace Change.

Be Open & Collaborate: Our Culture Says It All

You'll work very closely with a diverse tight-knit group of creative and talented people who are passionate about technology, software, and solutions. Not only will you work in a collaborative and supportive environment, you'll also grow your existing skills while keeping up with technology trends.

Who We Are

We're passionate about creating an environment where every team member feels empowered to share their unique point of view. We celebrate diverse talents and encourage our teammates to share their whole selves - because our greatest source of inspiration is each other, and we believe diversity drives innovation.

In order to be inclusive, we must be intentional. We have taken a multi-pillar approach to D&I at Architech including: Listening & Learning, Being an Ally, and Accountability.

In 2020 we launched our first Diversity & Inclusion survey. While we are always striving for more equal representation, we are very proud of our results:

• 31% women, 57% BIPOC, 14% LGBTQIA+
• 49% of our people were born in countries other than where our offices are located. Our team members collectively speak 19 different languages. 59% of our people speak more than one language
• In the past year Architech has increased the number of women in our technology function by 200%. We strive to do even better as our multi-year strategic plan unfolds.
• We analyzed salaries by gender of persons in the same role and are delighted to report a 0% gender pay gap in our delivery and technology roles!

What Our People Say

"Employees of different backgrounds interact well within our company" - 97% of employees agree

"Architech respects individuals and values their differences" - 96% of employees agree

We Grow When You Grow

We encourage and support continuous learning by ensuring everyone stays active in the tech community. To help you with this, we offer tools and programs such as Learning Budget, Certification Bonuses, Internal Bootcamps, Summit Days, Lunch & Learns and much more. And this is just the beginning. Check out all our other great benefits.

Welcome toArchitech.

Position Overview

Are you a strategic marketer who thrives at the intersection of partnerships, creativity, and revenue growth? Architech is looking for a Channel Partner Marketing Manager to take the lead on co-marketing with some of the world's most influential tech partners-including Microsoft Azure, Google Cloud Platform (GCP), and CDW, just to name a few.

This isn't your typical marketing role. You'll be at the forefront of our partner-led growth strategy, building and launching high-impact campaigns that not only fuel demand and accelerate pipeline-but also elevate Architech's brand presence across the cloud and AI community.

You'll work cross-functionally with our teams to build campaigns that resonate, scale, and convert. And more importantly, you'll have the autonomy and ownership to shape Architech's partner marketing playbook from the ground up-experimenting, optimizing, and driving measurable impact along the way.

If you're passionate about building programs that drive real business outcomes, influencing go-to-market strategy, and working with industry-leading partners in a fast-paced tech environment-this is your opportunity to lead the charge.

Key Responsibilities

Marketing Strategy & Execution

• Lead the development and execution of integrated co-marketing campaigns with our strategic partners-driving pipeline, accelerating deal cycles, and expanding brand presence within partner ecosystems.
• Build and manage co-branded content, partner events, webinars, and field activations that align with joint GTM priorities.
• Collaborate with Sales & Product & Tech teams to translate technical offerings (AI, cloud, app modernization) into compelling value propositions and campaign narratives.
• Support our Sellers to execute multichannel campaigns (email, social, events) that generate demand from partner-referred prospects and enterprise buyers.
• Lead partner marketing funding initiatives (e.g., MDF), including proposal creation, budget tracking, execution, and ROI reporting.
• Ensure all partner-facing outbound campaigns reflect Architech's positioning and aligned with partner messaging, solution plays, and ecosystem goals.
• Manage and optimize Architech's website and Clutch profile platform to ensure alignment with ongoing service campaigns, partner priorities, and inbound lead generation efforts.

ABM & Strategic Account Activation

• Support Sales to build a targeted ABM programs for high-value accounts.
• Tailor campaign messaging and content by industry, buyer persona, and stage in the funnel-leveraging segmentation and intent data.

Event Strategy & Execution

• Plan and manage in-person and virtual events-often in partnership with strategic partners-to drive awareness, engagement, and pipeline acceleration.
• Ensure seamless event execution and post-event follow-up aligned with lead conversion goals.

Demand Gen Reporting, Optimization & Insights

• Accountable for KPIs across the marketing funnels that includes: Architech.ca, Clutch, and ensuring MQL to SQL conversion, and partner campaign ROI.
• Continuously optimize our campaigns through data analysis, A/B testing, and insights-driven iteration.
• Own campaign performance reporting across partner and direct marketing motions.
• Deliver insights and recommendations to continuously improve effectiveness, efficiency, and revenue impact.

Qualifications

• 6-8+ years of B2B marketing experience, with a strong emphasis on partner channel marketing in the technology or professional services sector.
• Demonstrated success leading full-funnel, co-marketing programs with cloud providers or ISVs (Microsoft, AWS, GCP, etc.).
• Proven ability to manage MDF funding cycles, co-branded content, and joint GTM plans with strategic partners.
• Experience driving measurable marketing-sourced or partner-influenced pipeline growth.
• Proficiency in Salesforce, Webflow, and marketing analytics platforms.
• Strong knowledge of ABM tactics, partner campaign development, paid media, SEO, and email marketing.
• Ability to translate complex technical subject matter into simple, client-focused messaging.
• Excellent communication, stakeholder management, and cross-functional collaboration
• Data-driven mindset with a passion for continuous improvement and growth experimentation.

What Success Looks Like

You are the marketing engine behind Architech's partner-led growth. You've delivered joint campaigns that directly influence our demand gen pipeline, built scalable programs with our key partners, and positioned Architech as a go-to partner in the AI and cloud-native space. Ensuring sales and marketing are aligned, partner programs are ROI-positive, and our GTM ecosystem is stronger because of your strategic leadership.

Architech is an equal opportunity employer committed to diversity. Should you require any accommodations prior to or during the interview process, please indicate this during the interview process. We strongly encourage applications from racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.