Database Strategy Manager

The Business Analytics and Insights business group uses an integrated, strategic approach to driving sustainable growth in revenue and margin. Our purpose is to drive achievement of net sales, gross margin, and market share goals by delivering solid business plans, comprehensive reporting, and actionable insights. The BAI team supports this outcome by creating and improving pricing, promotional processes, forecasting accuracy and integrating tools. BAI collaborates most closely with Marketing, Sales and Finance.

Job Summary

The Database Strategy Manager is accountable for PetIQ's syndicated data warehouse, owning category definitions, custom Nielsen/Stackline database coding, data accuracy, and uploading process. This role liaises with third-party data suppliers, leads the strategy to harmonize syndicated and retailer POS data with input from Marketing, Sales, and Category Management. As a key leader, the Manager clearly communicates the data strategy to Data Engineering team members to lead custom coding automation and accuracy. The Manager owns data accuracy of syndicated data and ensures data integration, enabling informed decision-making and strategic insights.

Key Accountabilities:

• Act as primary liaison between PetIQ and Nielsen/Stackline/Kynetec and other data providers to lead category definitions and accurate segmentation.
• Manage PetIQ's data warehouse tools and strategy, ensuring proper segmentation implementation harmonizing with PetIQ data systems.
• Effectively collaborate with Category Analyst to clearly define database categorization goals and responsibility, ensuring accuracy of implementation
• Partner with Engineering Team to create, maintain, and automate processes for data accuracy checks for item level characterizations

• Responsible for managing syndicated data playbook that consists of the "do's and don'ts" with the data in Sisense and teaching the broader group how to correctly analyze the Sisense data

Other Responsibilities:

• Responsible for PetIQ data warehouse tools and strategy (syndicated data) including proper segmentation, uploading, and implementation
• Accountable for owning the accuracy of syndicated data hierarchy and product coding
• Partner with BAI reporting team to recommend dashboard creation for analyzing syndicated data in Sisense and own final product accuracy checks
• Assist Category Managers and Shopper Insights Manager in monthly category reviews, using syndicated and panel data
• Build PetIQ product PowerPoint presentations to include items, photos, MAPP, and retailer distribution
• Support internal teams with ERP transitions involving item coding to match Nielsen/Category Management hierarchy

Minimum Qualifications:

• 3+ years Category Management experience
• Advanced knowledge of Excel, PowerPoint, and Word
• Advanced experience with syndicated data (Nielsen, IRI, Numerator, Stackline)
• Ability to travel (no more than 10%)

Education Requirements:

• Bachelor's degree in business or related field

Preferred Qualifications:

• Previous database management experience preferred
• PowerBI/Sisense Experience
• Previous Pet Industry Retail Knowledge
• Data mining and consumer research skills
• Traditional Omni Channel Category Management/Analysis skills
• Strong analytical and data insight capabilities
• Ability to lead and present in large groups
• Understanding of CPG industry, merchandising best practices i.e Aisle Flow, POG, Adjacencies etc

Physical Requirements:

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
  • Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards.

PetIQ provides convenient and affordable pet health and wellness products and veterinary services to pets and their families through retail and ecommerce channels across the country.
We are advocates for pet parents, because we believe that all pet parents should be able to provide necessary care that enhances the lives of their pets.

Why join the PetIQ Team?

• Mission-Driven Impact: Join a team dedicated to helping pets live their best lives by providing affordable, innovative veterinary solutions.
• Innovative Culture: Be part of a company that challenges industry norms with creative and resourceful solutions.
• Collaborative Excellence: Thrive in an environment that values continuous improvement, high standards, and teamwork.
• Humble & Hungry Spirit: Work alongside passionate professionals committed to making a real difference in pet care.

PetIQ is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, citizenship status, age, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, sexual orientation, marital status, familial status, domestic partnership or civil union status, military or veteran status, disability, medical condition, genetic information, or any other characteristic protected by federal, state, or local law.

We believe in providing equal opportunities for all qualified individuals and strive to create a work environment free from discrimination, harassment, and retaliation. If you require a reasonable accommodation during the application or employment process, please contact HR@PetIQ.com

By submitting this application, I certify that my answers are true and complete to the best of my knowledge. If this application leads to employment, I understand that false or misleading information in my application or interview may result in my release.