Director, School Demand Generation
Apply NowCompany: Learning Ally
Location: Princeton, NJ 08540
Description:
Director, School Demand Generation
Learning Ally is a leading nonprofit education solutions organization that transforms the lives of struggling learners by delivering proven literacy solutions that help students reach their potential. Its mission is to radically change education, transforming the lives of children by providing reading interventions and solutions to help them succeed academically, build self-confidence, and thrive in school and beyond.
65% of fourth graders read below proficiency and are 400% more likely to drop-out of high school. And, for "most at risk" students (students of color, low income, English Language Learners and students with learning disabilities) the problem is even more acute.
Learning Ally seeks to break this cycle. With early student assessment, intervention and accommodation and professional development for educators, Learning Ally can identify and prevent learning issues by working with schools and educators to support new and struggling readers. Its solutions build a strong foundation for independent, engaged learners who are empowered to achieve socially, emotionally, and academically, regardless of background or learning difference.
Founded in 1948 as Recording for the Blind, to help soldiers who lost their sight in combat continue their education with audiobook products, Learning Ally has evolved to help individuals understand the unique ways they learn and match them to the solutions that enable personal achievement.
Today, Learning Ally positively impacts the lives of over 2.4 million students, 630,000 educators, and partners with nearly 3,000 districts and 24,000 schools nationwide. As we continue to expand our reach, we are dedicated to providing accessible, high-quality resources to support diverse learners and educational communities across the country. With a continued commitment to supporting students who learn differently, Learning Ally has joined researchers and neuroscientists from renowned institutions including UCSF and MIT, to better understand and address learning issues.
About the Role:
Learning Ally is searching for a Director of Demand Generation to focus on the strategic development, execution, and optimization of marketing programs to expand the reach and revenue for Learning Ally products and services. This role will be responsible for driving brand awareness, pipeline generation, and customer engagement by developing and executing innovative, multi-channel marketing campaigns. The ideal candidate will possess a strong understanding of the K-12 education market, demand generation best practices, strong leadership skills, and the ability to work cross-functionally with Sales, Product, and Omnichannel Marketing partners as well as external vendors.
KEY RESPONSIBILITIES
Strategy Development
Execution
Performance Analysis & Optimization
Leadership & Collaboration
REQUIRED SKILLS AND ABILITIES
REQUIRED QUALIFICATIONS AND EDUCATION
Learning Ally is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
Learning Ally is a leading nonprofit education solutions organization that transforms the lives of struggling learners by delivering proven literacy solutions that help students reach their potential. Its mission is to radically change education, transforming the lives of children by providing reading interventions and solutions to help them succeed academically, build self-confidence, and thrive in school and beyond.
65% of fourth graders read below proficiency and are 400% more likely to drop-out of high school. And, for "most at risk" students (students of color, low income, English Language Learners and students with learning disabilities) the problem is even more acute.
Learning Ally seeks to break this cycle. With early student assessment, intervention and accommodation and professional development for educators, Learning Ally can identify and prevent learning issues by working with schools and educators to support new and struggling readers. Its solutions build a strong foundation for independent, engaged learners who are empowered to achieve socially, emotionally, and academically, regardless of background or learning difference.
Founded in 1948 as Recording for the Blind, to help soldiers who lost their sight in combat continue their education with audiobook products, Learning Ally has evolved to help individuals understand the unique ways they learn and match them to the solutions that enable personal achievement.
Today, Learning Ally positively impacts the lives of over 2.4 million students, 630,000 educators, and partners with nearly 3,000 districts and 24,000 schools nationwide. As we continue to expand our reach, we are dedicated to providing accessible, high-quality resources to support diverse learners and educational communities across the country. With a continued commitment to supporting students who learn differently, Learning Ally has joined researchers and neuroscientists from renowned institutions including UCSF and MIT, to better understand and address learning issues.
About the Role:
Learning Ally is searching for a Director of Demand Generation to focus on the strategic development, execution, and optimization of marketing programs to expand the reach and revenue for Learning Ally products and services. This role will be responsible for driving brand awareness, pipeline generation, and customer engagement by developing and executing innovative, multi-channel marketing campaigns. The ideal candidate will possess a strong understanding of the K-12 education market, demand generation best practices, strong leadership skills, and the ability to work cross-functionally with Sales, Product, and Omnichannel Marketing partners as well as external vendors.
KEY RESPONSIBILITIES
Strategy Development
- Design and implement demand generation campaigns to build awareness of the Learning Ally brand, products, and services and generate sales leads.
- Create differentiated approaches based on customer personas, pain points, and time of year.
- Develop integrated campaign plans that include a variety of marketing channels including email, paid and organic social media, web, conferences, and other channels.
- Partner closely with the sales team to optimize lead handoff and ensure marketing initiatives align with sales goals.
Execution
- Design and execute targeted marketing campaigns to build awareness and interest among new prospects.
- Collaborate across solution and marketing teams to create compelling value propositions and communication strategies.
- Coordinate the development of high quality content marketing assets in collaboration with internal and external partners.
- Develop and optimize email nurture campaigns throughout the prospect lifecycle.
Performance Analysis & Optimization
- Conduct regular analysis of campaign performance and market trends, making data-driven adjustments as needed.
- Evaluate and share the effectiveness of prospecting campaigns.
- Test and leverage new technologies (AI) and approaches where possible.
Leadership & Collaboration
- Partner with the Sales and Solutions team to understand decision maker and influencer pain points and Learning Ally value proposition to inform campaign messaging and timing.
- Lead internal and external teams responsible for the creation of high-quality marketing assets and compelling product value and sales stories.
- Collaborate with Marketing, Government Relations, and Grants teams to understand market trends and customer priorities to inform campaign messaging and timing.
REQUIRED SKILLS AND ABILITIES
- Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns based on customer personas
- Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
- Proven experience in managing the creation of marketing materials
- Experience influencing and communicating product value to customers, prospects, and sales teams demonstrated by excellent written (including copywriting and proofreading) and oral communication skills
- Strong project management skills and experience with superb attention to detail.
- Knowledge and hands-on experience with marketing automation and sales automation systems, particularly Marketo
- Experienced people leader with the ability to bring out the best in teams and support their professional growth
REQUIRED QUALIFICATIONS AND EDUCATION
- 10+ years K-12 marketing experience, preferably in literacy or English Language Arts (ELA)
- Bachelor's degree with emphasis in Marketing, Communications, Business Administration, Public Relations, or similar fields. MBA a plus
- 7+ years experience in growth or performance marketing
- 5+ years experience managing teams
Learning Ally is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.