Senior Cultural Insights Manager

About My Code

My Code is a media and marketing company that elevates diverse voices and empowers brands to build lasting relationships with Hispanic, Black, AANHPI, and LGBTQIA+ communities. Founded nearly 10 years ago, My Code combines first-party data, culturally nuanced insights, and award-winning creative with unmatched scale to deliver diverse-first marketing campaigns. My Code's approach is rooted in connecting through culture to help brands create and maintain relevance with America's growth audiences. My Code is majority-owned by Ariel Alternatives LLC's Project Black, which aims to scale sustainable minority-owned businesses to serve as leading vendors to Fortune 500 companies, supporting supply chain diversity. For more information, please visit www.mycodemedia.com.

About the Role

As a Senior Cultural Insights Manager, you will be a pivotal leader in shaping our clients' success by transforming complex data and cultural nuances into strategic imperatives. You will own the development and execution of comprehensive insights strategies, guiding brands to forge authentic connections with diverse consumer segments. Leveraging your deep expertise in market research, first party panel management, cultural intelligence, and strategic analysis, you will drive key initiatives, including consumer segmentation, brand positioning, and future-forward trend forecasting. This role is perfect for a visionary leader who can independently navigate complex projects, build trusted client partnerships, and deliver impactful, data-driven narratives that drive measurable business outcomes. The Senior Cultural Insights Manager may have a direct report in the future, depending on team structure and needs.

Responsibilities

• Strategic Leadership & Ownership: Define and lead the development of comprehensive insights strategies that align with clients' business objectives and resonate with diverse audiences.
• Client Partnership & Advisory: Serve as a trusted advisor to senior-level clients, independently leading strategic discussions and delivering high-impact presentations that influence key business decisions.
• Advanced Insights Development: Architect and execute sophisticated research methodologies, integrating first and third-party data, proprietary tools, and cultural intelligence to uncover actionable insights.
• Trend Foresight & Innovation: Proactively identify emerging trends and methodologies, driving innovation within the insights practice and ensuring our clients stay ahead of market shifts.
• Panel Leadership & Optimization: Oversee and optimize first-party panel management, ensuring data integrity and maximizing engagement to deliver high-quality, actionable insights.
• Thought Leadership & Mentorship: Share expertise and thought leadership through client presentations, industry events, and internal knowledge sharing.
• Strategic Storytelling & Communication: Develop and deliver compelling narratives that translate complex data into clear, actionable recommendations, influencing stakeholders at all levels.
• Independent Project Management: Independently manage and prioritize complex projects, ensuring timely delivery and exceptional quality in a dynamic, fast-paced environment.

Qualifications

• Demonstrated expertise in developing and executing strategic insights initiatives, with a proven track record of driving measurable business impact.
• Extensive experience in advanced consumer segmentation, trend analysis, and market research methodologies.
• Exceptional communication, presentation, and client relationship management skills, with the ability to influence and persuade at senior levels.
• Proven ability to work independently, lead complex projects, and make strategic decisions in a dynamic environment.
• A strategic thinker with a passion for culture, trends, and brand strategy, and a relentless curiosity for understanding consumer behavior.
• Demonstrated experience leading client meetings with high-profile clients, delivering actionable insights, and building strong, trusted relationships.
• Be a leader and embrace our team's core values: Culture First, Play Like a Team, Pave The Way, Care and Think Big.

Required Skills/Abilities

• Strategic Vision & Execution: Ability to develop and execute comprehensive insights strategies that drive business results.
• Innovation & Thought Leadership: Proactive in identifying and implementing new research methodologies and trends.
• Operational Excellence: Efficiently manage multiple projects and deliver results on time.
• Independent Leadership: Capable of independently managing complex projects, multiple tasks, and making strategic decisions.
• Advanced Analytical Skills: Expertise in analyzing complex data and translating findings into actionable strategic recommendations.
• Executive Communication & Influence: Ability to communicate complex ideas clearly and persuasively to senior-level clients and stakeholders.
• Client Relationship Management: Proven ability to build and maintain strong, trusted relationships with senior-level clients.
• Collaboration: Maintain clear communication and stakeholder engagement from start to finish during research projects.
• Strong Analytical and Problem-Solving Skills: Analyze complex data and identify solutions, trends, and actionable insights.
• Storytelling: Translate data into compelling narratives that drive business decisions.
• Cultural Nuance: Understand and integrate cultural insights into research and analysis.
• Adaptability: Work well in a fast-paced, dynamic environment.

Education and Experience

• Bachelor's degree or work experience in a relevant field (e.g., marketing research, statistics, psychology, communications).
• 7+ years of experience in market research or a related field.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.

Travel Requirements

• Up to (10%)

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

The anticipated base salary range for this position is $115,000 - $130,000. The salary and bonus structure is determined on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.

My Code is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal, state, and local law. My Code is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.