Senior Manager, Acquisition Marketing, TMS

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

*Our hybrid model requires this role to be in office 4 days a week with flexible working hours at our Bathurst/Lakeshore location.*

The Senior Manager, Acquisition Marketing, TMS oversees end-to-end strategy and execution of TMS & Prepaid acquisition marketing. The role is responsible for creating, building and delivering insight based marketing campaigns for The Mobile Shop and PC Mobile to drive brand awareness, equity, engagement, and sales support.

This is an exciting opportunity to drive a strategically important and growing business within the Loblaw enterprise, with a national retail footprint in +385 stores across multiple banners.

This role is a unique opportunity to lead marketing programs that combine the power of the Canada's largest loyalty program PC Optimum, the power of the Loblaw retail network, exceptional customer service from our Mobile Shop Mobilists, and partnerships with all the leading mobile carriers and phone manufacturers.

Our Marketing team is looking for a seasoned leader who embodies our values of: Care, Ownership, Respect, Excellence, to add to our dynamic culture and capabilities.

What You'll Do

• Own end-to-end marketing calendar for telco offerings (TMS and Prepaid)
• Leads the annual TMS paid media strategy and execution, including leading creative & media briefing & asset management across multiple channels including: in store collateral, email, SMS, website, social, display, SEM, XM, etc.
• Partner with Product Management, Digital, Social Media, PR, teams to execute campaign and product launch strategies
• Key marketing partner to carriers and 3rd party suppliers on the day-to-day promotions, projects and initiatives. Build a strong relationship and partnership with the 3rd Party supplier team to understand their needs, gain customer insights, to support as necessary and build into marketing strategies
• Responsible for reviewing and finalizing marketing material Legal sign off
• Drive analysis of campaign / project management effectiveness and optimization
• Responsible for budget oversight for all marketing activities for TMS and PC Mobile
• Support ongoing and custom research projects for TMS incl IMI reporting/brand awareness
• QBR/MBR deck support
• Coaching and leadership of direct report

What You' Bring

• Bachelor's Business Degree is preferred
• 7-10 years in a related marketing and leadership role; experience in Telecommunications is a specific asset
• Superior communication skills - a persuasive and articulate speaker, writer, and presenter
• High-energy, results-driven enthusiasm with the resilience and persistence to drive sustainable business success
• Capable of operating in a fast-paced environment with the skills to complete projects within aggressive timelines and budget to deliver KPIs
• Ability to identify, diagnose and quickly remedy Telecom industry needs to drive results
• Strong organizational skills with the ability to multitask, prioritize, and manage expectations
• Resourceful and capable of working independently to solve programs, and passionate people leader

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environment, Sourcing and Community - and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits - these are some of the many reasons why we are one of Canada's Top Employers, Canada's Best Diversity Employers, Canada's Greenest Employers & Canada's Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.