Account Director

Account Director

Department: Account Services
Job Status: Full-Time
Rate of Pay: $110,000.00 - $130,000.00 Annually

Position Description
Are you ready to take the lead in transforming healthcare marketing through cutting-edge media and technology solutions? At Greater Than One, we're searching for a passionate Account Director to champion client relationships and drive impactful, data-driven strategies. You'll serve as a trusted advisor to our healthcare clients, collaborating with talented omnichannel strategists and media experts to craft hyper-personalized campaigns that deliver measurable results.

In this role, you'll own the client partnership-guiding marketing strategies, overseeing flawless campaign execution, and identifying opportunities to expand relationships. You'll foster a culture of innovation within the team, mentoring rising talent and driving experimentation with emerging technologies like AI. If you're a strategic thinker with a client-first mindset, a love for innovation, and a commitment to excellence, we want you on our team. Let's create meaningful impact together.

Join us and help shape the future of healthcare media.

Position Responsibilities

• Champion client communication, manage expectations and oversee all work conducted on the client's behalf to ensure a successful partnership, emphasizing trust and expertise in media and technology solutions for healthcare clients.
• Keep up to date on industry and marketing trends and best practices, providing clear, cutting-edge marketing ideas, strategies and thought leadership to clients. Position the agency as a strategic partner, providing education and guidance on innovative solutions.
• Partner with clients to develop roadmaps for meeting short- and long-term marketing objectives.
• Develop informative and insightful Briefs and provide leadership to internal teams to ensure all work aligns with client business needs and expectations.
• Develop and maintain a comprehensive understanding of the client's business, brand, and objectives to align with strategic goals.
• Ensure client satisfaction and flawless execution of deliverables; proactively address challenges.
• In partnership with the omnichannel strategist and media SMEs, champion data-driven media strategies, encompassing programmatic, social, search, and emerging platforms, to create hyper-personalized omnichannel experiences.
• Proactively identify opportunities to expand existing client relationships by leveraging the agency's capabilities and proprietary technology stack.
• Oversee the execution of omnichannel campaigns across various channels, ensuring alignment with overall strategy and client goals. Continuously monitor performance, analyze data, and optimize strategies to maximize return on investment.
• Manage the financial health of client accounts, including organic revenue growth, and supporting SVP in forecasting, billing, and resource allocation.
• Treat client resources as if they were the agency's own, develop and monitor annual scopes of work (SOW) and provide input to SVP for staffing plans to ensure profitability.
• Encourage a culture of innovation within the team, fostering experimentation and the adoption of cutting-edge media and technology solutions, including AI.
• Mentor and coach team members, providing guidance, feedback, and opportunities for growth and development. Foster a culture of constructive feedback and continuous improvement, addressing performance issues directly and promoting accountability.
• Participate in new business efforts and presentations as needed, showcasing the agency's expertise in media and technology solutions for healthcare clients.

Knowledge, Skills and Abilities
Client Service -

• Advanced client-service orientation

Relationship building -

• Ability to build and maintain client relationships with a focus on delivering value through media and technology

Communication -

• Strong communication, presentation, and interpersonal skills

DEIB -

• Committed to working in a diverse environment and upholding GTO's mission, vision, & values

Strategy and solutions -

• An out-of-the-box, strategic, collaborative approach to solving problems and providing solutions

Persuasion and negotiation -

• Persuasive skills and ability to negotiate

Strategy -

• Strategic thinking with a data-centric approach to media planning and client solutions

Organization -

• Organized and detail-oriented, capable of managing complex projects in a fast-paced environment

Confidence and presentation -

• Confidence in client-facing situations, able to present ideas and campaign results effectively to both internal and external audiences

Honesty and integrity -

• Uphold the highest standards of honesty and integrity in all client and team interactions, as outlined in the agency's Leadership Commitment Agreement

About Us
Founded in 2000 and included in the "Top 100 Agencies" by Medical Marketing & Media, Greater Than One is an advanced media marketing and technology agency built for how customers experience health and wellness today. Through strategic media buys, inspirational content, and innovative technology, Greater Than One creates data-driven experiences that activate, delivering performance-proven outcomes. The agency is privately held and employee-owned, which gives us a unique advantage: our clients' success is our sole focus. We seek proactive, independent-minded individuals who thrive on innovation and the desire to exceed client expectations.