Sr Marketing Specialist - Exempt Sr Marketing Specialist - Exempt
Apply NowCompany: Mindlance
Location: Boulder, CO 80302
Description:
Must Have:
Knowledge of workfront or similar creative project management system; Knowledge of Veeva or similar project management system
Nice to Have:
Ability to manage deadlines and budgets
Ability to work effectively within a multi-functional and matrixed team environment
advertising campaign planning
Content strategy, positioning and messaging
Customer Journey Mapping
Customer Personas
medical device or other regulated industry experience heavily preferred
JOB DESCRIPTION
Top 3 things the manager is looking for in a candidates experience:
1. Developing integrated marketing & communications plans reaching healthcare professionals (not consumers) - resumes should have metrics showing demonstrated results of those plans
2. Ability to navigate a heavily matrixed structure (selected candidate will regularly have 15-20 stakeholders per project)
3. Knowledge of Veeva or similar regulated approval system and Workfront or similar creative project management system
Top 3 Tasks or Responsibilities in scope for this role:
1. Mapping the customer journey with what messages and materials are to be delivered at each stage of the journey
2. Identifying relevant channels for the launch or key initiative while partnering with other functional team members on execution (ex. tradeshows, digital, social media)
3. Content development through execution (writing creative briefs, briefing internal and external creative partners, gaining stakeholder alignment on the materials, routing through Veeva for medical, legal, and regulatory approval, disseminating final materials to regional marketing teams)
Education Required: Bachelors degree
Years' Experience Required: 4yrs
Will the contractor be working 40 hours a week? If not, weekly estimate? yes
Do they need to be local to any MDT office? Boulder or Minneapolis ** Boulder (currently at Gunbarrel location but moving to Lafayette campus over Summer) or Minneapolis (Mounds View office) **
Does this person need to be on site? Onsite
If yes - what days? What core hours? Typically 3-4 days/wk during 8a-5pm business hours
Responsibilities may include the following and other duties may be assigned.
Develops and implements enterprise-wide, integrated marketing programs.
Develops the business case, strategies, budgets, executions, measurement and ongoing enhancements to meet the company's reputational and growth objectives.
Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation and activation efforts.
Oversees the creation of all types of content to achieve ***'s reputational and messaging aims.
Utilizes omni-channel marketing models incorporating paid, owned, earned and shared content strategies.
Develops reputational KPI's, listening tools and the strategies for tracking and measuring program impact on reputation on a corporate, regional or global basis.
Leverages insights to strengthen programs and build new strategies.
Builds and maintains stakeholder contact programs and databases to directly connect and share MDT's point of view and insight to the right audiences.
SPECIALIST CAREER STREAM: Typically an individual contributor with responsibility in a professional discipline or specialty. Delivers and/or manages projects assigned and works with other stakeholders to achieve desired results. May act as a mentor to colleagues or may direct the work of other lower level professionals. The majority of time is spent delivering and overseeing the projects - from design to implementation - while and adhering to policies, using specialized knowledge and skills normally acquired through advanced education.
DIFFERENTIATING FACTORS
Autonomy: Seasoned individual contributor.
Works independently under limited supervision to determine and develop approach to solutions.
Coaches and reviews the work of lower level specialists; may manage projects / processes.
Organizational Impact: May be responsible for entire projects or processes within job area.
Contributes to the completion of work group objectives, through building relationships and consensus to reach agreements on assignments.
Innovation and Complexity: Problems and issues faced are difficult, and may require understanding of multiple issues, job areas or specialties .
Makes improvements of processes, systems or products to enhance performance of the job area.
Analysis provided is in-depth in nature and often provides recommendations on process improvements.
Communication and Influence: Communicates with senior internal and external customers and vendors.
Exchange information of facts, statuses, ideas and issues to achieve objective, and influence decision-making.
Leadership and Talent Management: May provide guidance, coaching and training to other employees within job area.
May manage projects, requiring delegation of work and review of others' work product .
Required Knowledge and Experience: Requires advanced knowledge of job area combining breadth and depth, typically obtained through advanced education combined with experience.
May have practical knowledge of project management.
Requires a Baccalaureate degree (or for degrees earned outside of the United States, a degree which satisfies the requirements of 8 C.F.R. 214.2(h)( 4)(iii)(A) and minimum of 4 years of relevant experience, or advanced degree with a minimum of 2 years relevant experience.
EEO:
"Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of - Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans."
Knowledge of workfront or similar creative project management system; Knowledge of Veeva or similar project management system
Nice to Have:
Ability to manage deadlines and budgets
Ability to work effectively within a multi-functional and matrixed team environment
advertising campaign planning
Content strategy, positioning and messaging
Customer Journey Mapping
Customer Personas
medical device or other regulated industry experience heavily preferred
JOB DESCRIPTION
Top 3 things the manager is looking for in a candidates experience:
1. Developing integrated marketing & communications plans reaching healthcare professionals (not consumers) - resumes should have metrics showing demonstrated results of those plans
2. Ability to navigate a heavily matrixed structure (selected candidate will regularly have 15-20 stakeholders per project)
3. Knowledge of Veeva or similar regulated approval system and Workfront or similar creative project management system
Top 3 Tasks or Responsibilities in scope for this role:
1. Mapping the customer journey with what messages and materials are to be delivered at each stage of the journey
2. Identifying relevant channels for the launch or key initiative while partnering with other functional team members on execution (ex. tradeshows, digital, social media)
3. Content development through execution (writing creative briefs, briefing internal and external creative partners, gaining stakeholder alignment on the materials, routing through Veeva for medical, legal, and regulatory approval, disseminating final materials to regional marketing teams)
Education Required: Bachelors degree
Years' Experience Required: 4yrs
Will the contractor be working 40 hours a week? If not, weekly estimate? yes
Do they need to be local to any MDT office? Boulder or Minneapolis ** Boulder (currently at Gunbarrel location but moving to Lafayette campus over Summer) or Minneapolis (Mounds View office) **
Does this person need to be on site? Onsite
If yes - what days? What core hours? Typically 3-4 days/wk during 8a-5pm business hours
Responsibilities may include the following and other duties may be assigned.
Develops and implements enterprise-wide, integrated marketing programs.
Develops the business case, strategies, budgets, executions, measurement and ongoing enhancements to meet the company's reputational and growth objectives.
Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation and activation efforts.
Oversees the creation of all types of content to achieve ***'s reputational and messaging aims.
Utilizes omni-channel marketing models incorporating paid, owned, earned and shared content strategies.
Develops reputational KPI's, listening tools and the strategies for tracking and measuring program impact on reputation on a corporate, regional or global basis.
Leverages insights to strengthen programs and build new strategies.
Builds and maintains stakeholder contact programs and databases to directly connect and share MDT's point of view and insight to the right audiences.
SPECIALIST CAREER STREAM: Typically an individual contributor with responsibility in a professional discipline or specialty. Delivers and/or manages projects assigned and works with other stakeholders to achieve desired results. May act as a mentor to colleagues or may direct the work of other lower level professionals. The majority of time is spent delivering and overseeing the projects - from design to implementation - while and adhering to policies, using specialized knowledge and skills normally acquired through advanced education.
DIFFERENTIATING FACTORS
Autonomy: Seasoned individual contributor.
Works independently under limited supervision to determine and develop approach to solutions.
Coaches and reviews the work of lower level specialists; may manage projects / processes.
Organizational Impact: May be responsible for entire projects or processes within job area.
Contributes to the completion of work group objectives, through building relationships and consensus to reach agreements on assignments.
Innovation and Complexity: Problems and issues faced are difficult, and may require understanding of multiple issues, job areas or specialties .
Makes improvements of processes, systems or products to enhance performance of the job area.
Analysis provided is in-depth in nature and often provides recommendations on process improvements.
Communication and Influence: Communicates with senior internal and external customers and vendors.
Exchange information of facts, statuses, ideas and issues to achieve objective, and influence decision-making.
Leadership and Talent Management: May provide guidance, coaching and training to other employees within job area.
May manage projects, requiring delegation of work and review of others' work product .
Required Knowledge and Experience: Requires advanced knowledge of job area combining breadth and depth, typically obtained through advanced education combined with experience.
May have practical knowledge of project management.
Requires a Baccalaureate degree (or for degrees earned outside of the United States, a degree which satisfies the requirements of 8 C.F.R. 214.2(h)( 4)(iii)(A) and minimum of 4 years of relevant experience, or advanced degree with a minimum of 2 years relevant experience.
EEO:
"Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of - Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans."