Vice President of Wallcovering

Kravet has been selected as a 2024 US Best Managed Company for the fourth year in a row! Sponsored by Deloitte* Private and The Wall Street Journal, the program recognizes outstanding U.S. private companies and the achievements of their management teams. In addition, Kravet is proud to be Certified by Great Place To Work for the third year in a row. The prestigious award is based entirely on what current employees say about their experience working at Kravet. This year, 87% of employees said it's a great place To Work - 30 points higher than the average U.S. company.

Position summary:

Kravet is a leader in high-end, luxury home furnishings, dedicated to exceptional craftsmanship and design. Our wallpaper division is a growing and integral part of our business, and we are seeking a strategic, results-driven leader to elevate it to new heights.

The Vice President of Wallcovering will be responsible for developing and executing a comprehensive business strategy, including a sales and marketing plan segmented by brand and channel, a sourcing strategy, and a long-term growth plan. This leader will manage the division's P&L, ensuring profitability while aligning with company-wide operations. The role requires strong industry experience, an entrepreneurial mindset, and a highly collaborative approach. Up to 40% travel is required for this position.

Key responsibilities:

Strategic Growth & P&L Management

• Develop and execute a three-year business plan, including working with the Studios on product plans by year for company-owned/developed programs as well as third party programs.
• Collaborate with showroom merchandising teams to optimize product merchandising.
• Own and manage the wallpaper division's P&L, ensuring sustainable profitability.
• Assess the need for a wallpaper-driven brand or an expanded Kravet-branded wallpaper collection, ensuring a competitive market approach.

Sales & Marketing

• Create and execute a sales and marketing plan, tailored to:
  
  • Inside & outside sales teams
  • Commercial & residential markets
  • E-commerce platforms & direct-to-consumer strategies
  • Brand-specific sales initiatives
  • Collaborate on the development of sales and marketing materials for the sales team.
• Drive sales force training initiatives to increase product knowledge and improve market penetration.
• Evaluate exclusivity opportunities to enhance the division's competitive position, following industry best practices.
• Develop and manage relationships with represented wallcovering lines, ensuring strong sales partnerships, strategic alignment, and optimized market positioning.

Product Development & Sourcing

• Develop a unified sourcing strategy, leveraging both domestic and international suppliers to optimize cost, quality, and innovation.
• Lead an in-depth evaluation of digital printing opportunities for wallpaper and fabric, including potential investment or acquisition strategies.
• Ensure cohesive product development by assessing whether print stylists have wallpaper-specific expertise and hiring specialized talent as needed.
• Coordinate with leaders of all brands to ensure no duplication and maintain a cohesive merchandising strategy across collections.

Industry & Competitive Strategy

• Stay ahead of design and market trends, ensuring a contemporary and differentiated approach in the wallpaper category.
• Maintain a competitive edge by assessing key competitors while positioning the company uniquely in the market.

• 10+ years of experience in wallpaper, textiles, or luxury home furnishings.
• Strong P&L management experience, with a proven track record of driving revenue and profitability.
• Experience leading multi-channel sales and marketing strategies in both trade and consumer-facing markets.
• Deep industry knowledge with expertise in sourcing, product development, and supplier negotiations.
• Entrepreneurial mindset with the ability to identify growth opportunities and drive execution.
• Strong leadership and collaboration skills, with experience working cross-functionally across sales, product development, and operations.

Why Join Us?

This is a rare opportunity to lead and shape a high-potential division within a well-established luxury brand. The Vice President of Wallcovering will have the resources, creative freedom, and strategic support to make a significant impact in the high-end interiors space.