Senior Director of Growth (Sales and Marketing)

About MadTree Brewing

Founded in 2013, MadTree is an award-winning brewery that's rooted in Cincinnati and planted in purpose. Driven to craft great beer - but more importantly - build a business dedicated to doing good, MadTree protects and celebrates nature while reducing impact on the environment. MadTree is a B Corp certified company and proud member of 1% for the Planet with a commitment to donate 1% of sales to local, sustainable nonprofits. MadTree strives to create warm and welcoming experiences, exceed expectations, and most importantly, plant a better community. They put purpose in every pour,and raise a glass to doing things differently.

We are MadTree. Rooted in Cincy. Planted in Purpose.

MadTree is committed to building a diverse, equitable, and inclusive workforce that inspires madness while being rooted in purpose. We offer a competitive compensation package plus great benefits like subsidized health insurance, a retirement plan with a match, free mental health therapy visits, paid time off, and many other great perks.

WHO ARE WE LOOKING FOR?
A strategic growth leader who will transform our purpose-driven brand to new heights through our sales and marketing disciplines. You're the kind of business leader who thrives on complexity, sees opportunities where others see challenges, and builds exceptional teams that deliver results. Your ability to leverage data, execute with precision, and foster authentic connections-with team members, partners, and customers-creates the foundation for sustainable growth. If you're passionate about applying your strategic expertise to build a brand that matters, MadTree is where your skills and values can truly flourish.

POSITION: Senior Director of Growth (Sales & Marketing)

LOCATION: Cincinnati, OH (Oakley)

REPORTS TO: VP of Experience & Impact

COMPENSATION RANGE: $112,500 - $137,500

VARIABLE COMPENSATION: Up to $10,000 year

POSITION SUMMARY: The Senior Growth Director will lead MadTree's integrated revenue strategy across all channels - from wholesale distribution to our three hospitality venues. This role will develop and execute strategies that drive significant revenue growth while maintaining brand integrity and our purpose-driven mission. By leading both Sales and Marketing teams, this position will create powerful alignment to accelerate growth, optimize customer experiences, and establish MadTree as a preferred brand. They will be an avid MadTree ambassador who lives the behaviors - Connect, Grow, and Give a F*ck.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Innovation & Growth Strategy (40%)

• Develop comprehensive growth strategies across all sales channels, establish clear metrics, and align plans across various teams.
• Analyze market trends, consumer behavior, and competition to identify expansion strategies.
• Identify and pursue new revenue opportunities through market analysis and consumer insights.
• Collaborate across departments to develop new products and experiences that meet evolving consumer demands.
• Lead the examination of customer journey to identify friction points and opportunities for increased revenue.
• Develop customer acquisition and retention strategies to drive consistent growth.
• Collaborate with Operations and Finance to ensure alignment between growth initiatives and operational capabilities.
• Build a growth-oriented culture that encourages innovation and calculated risk-taking.

Sales Leadership (25%)

• Lead and develop the Sales team to build and maintain strong relationships with distributor partners, chain buyers, and key accounts.
• Direct the development and execution of territory management strategies, pricing architecture, and sales incentive programs.
• Oversee the management of distributor relationships, ensuring clear expectations and accountability.
• Lead launch strategies for new markets, products, and line extensions.
• Implement effective sales processes, systems, and performance measurement routines that provide meaningful data for decision-making.
• Guide key account strategies to maximize brand presence and growth in chain accounts.

Marketing Leadership (25%)

• Lead the Marketing and Creative teams to develop comprehensive marketing plans that drive revenue across all channels.
• Ensure brand consistency and messaging integrity across all touchpoints.
• Oversee the development of compelling campaigns that drive traffic to hospitality venues and increase product sales.
• Direct demand generation strategy development in collaboration with area leaders and senior leadership.
• Guide marketing budget allocation to maximize ROI across promotional channels.
• Ensure marketing initiatives effectively support both distribution and hospitality sales channels.

Impact (10%)

• Ensure growth initiatives align with MadTree's purpose of connecting people to nature and each other and delivering on the vision to be a sustainable purpose-driven company our kids can be proud of.
• Champion MadTree's B-Corp values and 1% For the Planet commitments in all growth strategies.
• Enthusiastically spends 16 hours per year volunteering (paid) for MadTree Impact initiatives as well as leading the team with that same enthusiasm.
• Foster a team environment that exemplifies MadTree's core behaviors: Connect, Grow, Give a F*ck.

QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age or older.

• Bachelor's degree in Business, Marketing, or related field; MBA preferred.
• 10+ years of progressive experience in sales and marketing leadership roles.
• 5+ years leading cross-functional teams in a multi-channel environment.
• 3+ years experience in the craft beverage, hospitality, or CPG industry.
• Demonstrated success in developing and executing growth strategies that deliver measurable results.

IMPORTANT SKILLS AND ABILITIES:

• Exceptional leadership skills with proven ability to inspire and develop high-performing teams.
• Strong financial acumen and experience managing P&L responsibility.
• Extensive knowledge of hospitality operations and revenue optimization strategies.
• Experience with data analytics tools and ability to translate data into actionable insights.
• Excellent negotiation skills and ability to influence at all levels of an organization.
• Exceptional communication skills, including presentation ability, storytelling, and persuasive writing.
• Strong project management skills with ability to manage multiple priorities in a fast-paced environment.

PHYSICAL REQUIREMENTS:
Ability to frequently sit, stand, walk, stoop, kneel, crouch, crawl and climb.
Ability to frequently talk, hear, and smell.
Ability to occasionally lift and/or move up to 25 pounds.
Ability to reach with hands and arms. Use hands to handle or feel objects, tools, or controls.
Vision abilities required by this job include close vision, distance vision and the ability to adjust focus.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
The work environment is usually that of a typical office environment.
The employee occasionally works near hazardous materials.
The employee occasionally works on wet floors.

The pay range for this role is:

112,500 - 137,500 USD per year (Oakley)