Account Director, SMBG- Universal Ads- LA
Apply NowCompany: NBCUniversal Media, LLC
Location: Universal City, CA 91608
Description:
Company Description
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.
Job Description
The Account Director, Small & Medium Business Growth (SMBG) is a unique role that will focus exclusively on net new clients to the CTV ecosystem utilizing the new to market self-service platform, Universal Ads - a Comcast Company. This individual will play a pivotal role within our fast-paced advertising sales team, managing relationships across external clients, and independent media agencies. The role requires building relationships with key internal stakeholders and collaborative partners across both the NBCU & Comcast Advertising organizations - which is a one-of-a-kind role cross pollinating within the broader Comcast Organization. Expertise within the performance and digital landscape is a must. This person must have the ability to operate effectively at the cross-section of performance and digital media as these skills are critical to achieving success in this role. This role will report directly into to the Vice President, SMBG.
Qualifications
Basic Requirements:
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $95,000 - $170,000 (SIC eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.
Job Description
The Account Director, Small & Medium Business Growth (SMBG) is a unique role that will focus exclusively on net new clients to the CTV ecosystem utilizing the new to market self-service platform, Universal Ads - a Comcast Company. This individual will play a pivotal role within our fast-paced advertising sales team, managing relationships across external clients, and independent media agencies. The role requires building relationships with key internal stakeholders and collaborative partners across both the NBCU & Comcast Advertising organizations - which is a one-of-a-kind role cross pollinating within the broader Comcast Organization. Expertise within the performance and digital landscape is a must. This person must have the ability to operate effectively at the cross-section of performance and digital media as these skills are critical to achieving success in this role. This role will report directly into to the Vice President, SMBG.
- Drive CTV advertising demand of the Universal Ads Self-Service Platform for specific performance brands and agencies in the direct-to-consumer category
- Be an expert on Universal Ads products and convey meaningful and sustainable opportunities to emerging brands
- Fuel customer acquisition, ensuring successful onboarding, and fostering ongoing relationships with SMB advertisers to maximize revenue and satisfaction
- Execute on day-to-day sales strategy; develop target lists, cold calls/lead client outreach, book sales meetings and be in market often with full Universal Ads opportunities
- Understand customer needs and provide feedback and market input that will strengthen our value proposition and converts the needs into a buy
- Track sales revenue and establish a regular cadence for reporting on progress
- Partner with internal teams across NBCU and Comcast Advertising (NBCU Sales, Product, GTM, Marketing, etc.) to develop proactive packages and drive creativity throughout the sales process
- Develop strong relationships throughout NBCU & Comcast Advertising to ensure a unified and coordinated strategy is presented in the market
Qualifications
Basic Requirements:
- 5+ years of relevant direct selling experience in advertising sales, including selling experience in an advanced media environment
- Digital video experience is a must
- Strong relationships within the performance agency landscape
- Proven experience in prospecting new partners, generating sales leads and closing the sale
- Self-starter: ability to work independently, but also fit into a strong team environment
- Advanced client-facing skills, ability to clearly articulate value positions and experience presenting integrated marketing programs to clients/leading brainstorms
- Ability to synthesize ideas from group discussions and articulate them verbally/in writing
- Ability to manage multiple projects simultaneously and successfully operate within a large organization, effectively communicating with executives, interdepartmental teams and external clients
- Adaptable in the face of constant change and ability to perform at a high level; identifying solutions when faced with challenges
- Analytical / strategic thinker, creative problem solver, resourceful, able to initiate change and motivate innovation and creativity
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $95,000 - $170,000 (SIC eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.