Creative Lead, Copy
Apply NowCompany: The Information
Location: New York, NY 10025
Description:
About The Information
The Information is the go-to source of in-depth reporting for the most influential leaders in technology and business. Founded in 2013 and headquartered in San Francisco, our original, high-quality journalism has the power to inform the most consequential decisions shaping our future, and we've built a community of 700,000 active readers who depend on us to do just that. We have a financially healthy business, plenty of capital, and big ambitions to grow our team and business.
About the Role
We're looking for a Creative Lead with deep expertise in brand storytelling, content strategy, and performance-driven creative. This role is ideal for a customer-first creative leader who understands how to engage, inspire, and grow audiences through strategic messaging.
You will flex between high-level brand narrative development and tactical growth marketing initiatives, ensuring all messaging aligns with customer needs and business goals. From lifecycle marketing campaigns to social and email, your work will shape how our audience engages with The Information at every stage.
This individual contributor role reports to the VP, Marketing and will work cross-functionally to deliver compelling creative that resonates with our audience, drives growth, and builds long-term brand affinity.
What You'll Do
Who You Are
What We're Looking For
This is a hybrid position based in New York, NY, and includes regular attendance in the office each week per your departmental guidance.
Benefits
Salary Range: $90,000 - $120,000 USD Annually + Bonus + Benefits
The salary range posted is based on the company's good faith belief at the time of the posting. Actual compensation may vary above or below this range based on factors such as location, work experience, and skill level.
We are an equal-opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to diversity and to building an inclusive environment for people of all backgrounds and ages.
The Information is the go-to source of in-depth reporting for the most influential leaders in technology and business. Founded in 2013 and headquartered in San Francisco, our original, high-quality journalism has the power to inform the most consequential decisions shaping our future, and we've built a community of 700,000 active readers who depend on us to do just that. We have a financially healthy business, plenty of capital, and big ambitions to grow our team and business.
About the Role
We're looking for a Creative Lead with deep expertise in brand storytelling, content strategy, and performance-driven creative. This role is ideal for a customer-first creative leader who understands how to engage, inspire, and grow audiences through strategic messaging.
You will flex between high-level brand narrative development and tactical growth marketing initiatives, ensuring all messaging aligns with customer needs and business goals. From lifecycle marketing campaigns to social and email, your work will shape how our audience engages with The Information at every stage.
This individual contributor role reports to the VP, Marketing and will work cross-functionally to deliver compelling creative that resonates with our audience, drives growth, and builds long-term brand affinity.
What You'll Do
- Lead Creative Strategy & Execution: Develop brand narratives and marketing campaigns that balance storytelling with performance-driven messaging to drive engagement and growth.
- Craft & Optimize Copy for Every Stage of the Customer Lifecycle: Create high-impact messaging across CRM, paid media, landing pages, and social to drive acquisition, retention, and conversion.
- Collaborate Across Teams to Drive Growth: Partner with design, marketing, growth, and editorial teams to align messaging, optimize performance, and create a seamless customer experience.
- Drive Strategic Innovation: Bring fresh, customer-driven creative thinking to every project, leveraging emerging trends, competitive insights, and best practices.
- Measure, Learn & Iterate: Continuously optimize creative approaches based on engagement, conversion, and retention data
Who You Are
- Strategic and solution-oriented. You understand how to balance brand storytelling with performance marketing and are always looking for creative ways to drive results.
- A high-level thinker and hands-on creator. You can develop big ideas and execute them with precision across all digital platforms.
- A natural problem-solver. You embrace challenges, move fast, and bring solutions, not roadblocks.
- An adaptable and collaborative team player. You thrive in fast-paced environments and love working cross-functionally.
What We're Looking For
- A sharp instinct for turning audience insights into high-impact messaging and creative direction. You shape not just what we say, but how we say it-driving trust, engagement, and conversion across every channel.
- 5+ years of experience in advertising, creative writing, journalism, or a related field.
- A strong portfolio showcasing digital-first campaigns, email copy, social media content, and brand storytelling.
- Proven ability to collaborate across teams (editorial, marketing, product, brand partnerships) to drive business impact.
- Ability to synthesize complex ideas into simple, clear, and engaging content.
- Experience in tech, media, or subscription-based businesses is a plus.
- Familiarity with performance metrics, analytics tools, and content management platforms (e.g., Trello, Asana).
- Experience with SEO and audience insights is a plus.
This is a hybrid position based in New York, NY, and includes regular attendance in the office each week per your departmental guidance.
Benefits
- Company-paid medical, dental, and vision coverage for employees and their dependents
- Basic life insurance
- Generous paid time off (PTO) that increases with tenure
- Parental leave policy to support new parents
- 401(k) plan with employer matching
- Flexible Spending Account (FSA)
- Commuter benefits
- Gym and wellness stipend
- A supportive, inclusive, and diverse work environment with a zero-tolerance policy for harassment
Salary Range: $90,000 - $120,000 USD Annually + Bonus + Benefits
The salary range posted is based on the company's good faith belief at the time of the posting. Actual compensation may vary above or below this range based on factors such as location, work experience, and skill level.
We are an equal-opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to diversity and to building an inclusive environment for people of all backgrounds and ages.