Associate Director - BI&A Consumer Analytics
Apply NowCompany: Eli Lilly
Location: Indianapolis, IN 46227
Description:
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.
Associate Director BI&A - Consumer analytics
Organization Overview:
At Lilly, we serve an extraordinary purpose. We make a difference for people around the globe by discovering, developing and delivering medicines that help them live longer, healthier, more active lives. Not only do we deliver breakthrough medications, but you also can count on us to develop creative solutions to support communities through philanthropy and volunteerism.
Position Overview:
Associate Director, Consumer Analytics - is responsible for implementing the effective and efficient deployment of information and resources in support of Consumer Brands/Functions and the Commercial Analytics team as Lilly transforms its consumer marketing organization to grasp data to build individualized experiences. The Associate Director accomplishes this by leading & developing key business processes including execution of Brand/Business Unit analytic needs, analytic sourcing and vendor management. The Associate Director Consumer Analytics will develop a deep understanding of various US Consumer data sources and augment processes to analyze and communicate key outputs to decision makers. You will be a motivator to the integration and coordination of analytics and data throughout Lilly USA.
Responsibilities:
Basic Requirements:
Additional Preferences:
Additional Information
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.
Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women's Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.
Actual compensation will depend on a candidate's education, experience, skills, and geographic location. The anticipated wage for this position is
$126,000 - $184,800
Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
#WeAreLilly
Associate Director BI&A - Consumer analytics
Organization Overview:
At Lilly, we serve an extraordinary purpose. We make a difference for people around the globe by discovering, developing and delivering medicines that help them live longer, healthier, more active lives. Not only do we deliver breakthrough medications, but you also can count on us to develop creative solutions to support communities through philanthropy and volunteerism.
Position Overview:
Associate Director, Consumer Analytics - is responsible for implementing the effective and efficient deployment of information and resources in support of Consumer Brands/Functions and the Commercial Analytics team as Lilly transforms its consumer marketing organization to grasp data to build individualized experiences. The Associate Director accomplishes this by leading & developing key business processes including execution of Brand/Business Unit analytic needs, analytic sourcing and vendor management. The Associate Director Consumer Analytics will develop a deep understanding of various US Consumer data sources and augment processes to analyze and communicate key outputs to decision makers. You will be a motivator to the integration and coordination of analytics and data throughout Lilly USA.
Responsibilities:
- Develop understanding of Brand/Business Unit consumer strategies, key decision points, and specific analytic needs
- Integrate/analyze requisite to augment analyses to answer business questions
- Design and Implement return on investment, attribution and other analyses to optimize investments for consumer channels
- Ensure analytic outputs are translated into actionable business insights in relevant channels
- Lead design and execution of brand analytic priorities/learning agendas including audience design, Multi-Touch Attribution, Multicultural Marketing and behavioral journeys
- Identify and prioritize capability investments / data needs to achieve Commercial Analytics', Global Customer Office's, and US Affiliate's consumer goals
- Run analytic priorities and recommended sourcing (internal vs appropriate supplier)
- Ensure compliance with all privacy and contractual obligations related to the use of data
- Other Key Initiatives / Special Projects as needed
Basic Requirements:
- Bachelor's Degree in Business Administration, Finance, Marketing, or Mathematics or equivalent work experience
- 5 years Consumer Media, Finance, Business Operations, or other Analytics experience
- Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position
- Willing to relocate to Indianapolis
Additional Preferences:
- Strong analytical skills coupled with discernment, and an ability to think strategically in an ambiguous environment
- Excellent communication (written & verbal), interpersonal influencing skills and prioritization skills with attention to detail
- High level of motivation and a strong inclination to find creative solutions to challenging situations
- Proficiency in Excel, Word, and PowerPoint
- MBA (or equivalent experience)
- At least 5 years of consumer industry experience
- Experience with 1st & 3rd party data sources including: DMP, DSP, Google Analytics, Adobe Analytics, Facebook, log files, etc.
- Experience with Statistical Modeling Techniques
- Knowledge of SAS, R, SQL, SSIS or other statistical and data mining tools
- Experience with Tableau, PowerBI, Looker Studio or other data visualization tools
- Consistent track record to optimally lead and challenge individuals from executive to associate levels and with highly diverse roles/responsibilities in the organization
- Consumer media/optimization consulting
Additional Information
- 0-10% travel depending on business need
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.
Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women's Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.
Actual compensation will depend on a candidate's education, experience, skills, and geographic location. The anticipated wage for this position is
$126,000 - $184,800
Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
#WeAreLilly