Director of Sales & Events
Apply NowCompany: Proper Hospitality
Location: Palm Springs, CA 92262
Description:
Job Summary
We are seeking a dynamic, experienced Director of Sales & Events to join the team at Avalon Palm Springs and Ingleside Estate. As a Director of Sales & Events, you will play a vital role in developing and executing sales strategies to drive revenue, enhance brand recognition, and deliver exceptional guest experience.
Essential Job Duties and Responsibilities
Requirements
About Avalon PS HM, LLC
Avalon PS HM, LLC is a dynamic and diverse team of passionate individuals united by a shared love for hotels and the art of hospitality. Our philosophy is straightforward: excellence is our standard, and anything less simply doesn't meet our expectations. We actively seek out the best talent, both from within the industry and beyond, to join us as we build a new kind of lifestyle hospitality company-one inspired by timeless traditions and focused on innovation. The work we do is challenging and fast-paced, but it's also incredibly rewarding.
AVALON HOTEL & BUNGALOWS PALM SPRINGS
An old-world hideaway in the heart of Palm Springs, Avalon is a desert oasis tucked into the foothills of the San Jacinto Mountains. With 70 Spanish-style lodgings, including romantic studios and 13 private villas; 3 cabana-lined pools; the acclaimed Chi Chi restaurant; and the restorative Estrella Spa, it's no secret while Avalon's sun-kissed, lush, citrus tree-lined grounds have been a Hollywood playground since the 1930s.
INGLESIDE ESTATE
At the historic Ingleside Estate & Melvyn's Restaurant, an old Hollywood glamour runs deep: Built in the 1920's for the heirs to the Pierce Arrow Automobile Company, it was later purchased in 1935 by Palm Springs pioneer Ruth Hardy. Through the years, Ingleside served as a Palm Springs escape for A-list names including Frank Sinatra, Marlon Brando, Marilyn Monroe, and Elizabeth Taylor, with a legacy that's still felt in its serene, hedge-lined grounds. A relaxed elegance is palpable throughout the 30 Spanish Revival rooms and suites, and on the lush lawn with pool and hot tub. The iconic dining experience of Melvyn's restaurant and lounge completes this picturesque setting to play and escape it all.
Equal Opportunity Employer
At Avalon PS HM, LLC, we are committed to providing equal employment opportunities to all employees and applicants. We make decisions based on merit, regardless of race, color, religion, sex, national origin, age, disability, gender, gender identity or expression, genetics, or any other characteristic protected by federal or state law. We utilize E-Verify to verify the identity and employment eligibility of all new hires.
Fair Chance Hiring
In compliance with local Fair Chance Hiring Ordinances, Avalon PS HM, LLC will consider qualified applicants with criminal histories on an individualized basis, ensuring fair treatment and equal opportunity for all.
We are seeking a dynamic, experienced Director of Sales & Events to join the team at Avalon Palm Springs and Ingleside Estate. As a Director of Sales & Events, you will play a vital role in developing and executing sales strategies to drive revenue, enhance brand recognition, and deliver exceptional guest experience.
Essential Job Duties and Responsibilities
- Sales Strategy Development: Develop and implement effective sales strategies to achieve the Hotel's overall revenue targets and maximize profitability; identify new business opportunities and cultivate strong relationships with event planners, corporate clients, travel agencies, and other relevant stakeholders.
- Team Leadership: Manage and lead a high-performing sales team; set goals, provide guidance and inspire team members to deliver exceptional results; foster a positive work environment and encourage professional development within the team
- Proactive Sales: Lead all proactive sales efforts relevant to achieve Sales & Events targets. Ensure individual and Team's weekly and monthly proactive sales goals defined by Area GM/SVP, Sales (prospecting, sales call, site inspections, entertainment)
- Revenue Management: Collaborate with the Revenue Management team to analyze market trends, competitor activities and pricing strategies; utilize data and insights to optimize room rates, revenue streams and occupancy levels
- Budgeting and Reporting: Develop and manage the sales budget, ensuring resources are allocated effectively; monitor and analyze key performance metrics and prepare regular reports
- Operations: Oversee success operation of all Events, Groups and other bookings made by Sales clients
- Guest Experience: Collaborate with Guest Services and Operations teams to ensure a seamless guest experience aligned with the hotel's luxury standards; continuously seek opportunities to enhance guest satisfaction and loyalty through personalized services and tailored experiences
- Administration and Planning: Develop and execute the Hotel's Sales & Marketing Plan along with managing relative expenses. Create and implement standard operating procedures for the Sales & Events team. Ensure individual and team KPIs as set by Area GM & SVP, Sales are met
Requirements
- Education and Experience: Bachelor's degree in Business, Marketing, Hospitality or related field; a minimum of 9 years of experience in sales within the luxury hospitality industry, with a proven track record of achieving sales targets and driving revenue growth; prior experience in a leadership or managerial role is essential
- Industry Knowledge: Deep understanding of the luxury lifestyle hotel market, trends and customer preferences; familiarity with revenue management principles and digital marketing strategies; knowledge of local market dynamics and competition
- Strategic Thinker: Ability to develop and execute comprehensive sales strategies; strong analytical and problem-solving skills to assess market conditions and identify opportunities; results-oriented mindset with a focus on driving revenue and achieving business objectives
- Leadership and Communication: Proven leadership abilities with experience in managing and motivating a diverse team; excellent communication and interpersonal skills to build relationships with clients, partners and team members; strong negotiation and presentation skills
- Brand Ambassador: Passionate about luxury hospitality and committed to upholding the hotel's brand image and reputation; ability to embody the hotel's values and always deliver an exceptional guest experience
- Adaptability and Resilience: Thrives in a fast-paced, dynamic environment; able to navigate and prioritize multiple projects and deadlines; resilient in the face of challenges and able to quickly adapt strategies as needed
About Avalon PS HM, LLC
Avalon PS HM, LLC is a dynamic and diverse team of passionate individuals united by a shared love for hotels and the art of hospitality. Our philosophy is straightforward: excellence is our standard, and anything less simply doesn't meet our expectations. We actively seek out the best talent, both from within the industry and beyond, to join us as we build a new kind of lifestyle hospitality company-one inspired by timeless traditions and focused on innovation. The work we do is challenging and fast-paced, but it's also incredibly rewarding.
AVALON HOTEL & BUNGALOWS PALM SPRINGS
An old-world hideaway in the heart of Palm Springs, Avalon is a desert oasis tucked into the foothills of the San Jacinto Mountains. With 70 Spanish-style lodgings, including romantic studios and 13 private villas; 3 cabana-lined pools; the acclaimed Chi Chi restaurant; and the restorative Estrella Spa, it's no secret while Avalon's sun-kissed, lush, citrus tree-lined grounds have been a Hollywood playground since the 1930s.
INGLESIDE ESTATE
At the historic Ingleside Estate & Melvyn's Restaurant, an old Hollywood glamour runs deep: Built in the 1920's for the heirs to the Pierce Arrow Automobile Company, it was later purchased in 1935 by Palm Springs pioneer Ruth Hardy. Through the years, Ingleside served as a Palm Springs escape for A-list names including Frank Sinatra, Marlon Brando, Marilyn Monroe, and Elizabeth Taylor, with a legacy that's still felt in its serene, hedge-lined grounds. A relaxed elegance is palpable throughout the 30 Spanish Revival rooms and suites, and on the lush lawn with pool and hot tub. The iconic dining experience of Melvyn's restaurant and lounge completes this picturesque setting to play and escape it all.
Equal Opportunity Employer
At Avalon PS HM, LLC, we are committed to providing equal employment opportunities to all employees and applicants. We make decisions based on merit, regardless of race, color, religion, sex, national origin, age, disability, gender, gender identity or expression, genetics, or any other characteristic protected by federal or state law. We utilize E-Verify to verify the identity and employment eligibility of all new hires.
Fair Chance Hiring
In compliance with local Fair Chance Hiring Ordinances, Avalon PS HM, LLC will consider qualified applicants with criminal histories on an individualized basis, ensuring fair treatment and equal opportunity for all.