VP, Client Marketing - Travel

Job Description:

Role Summary/Purpose:

As a Client Marketing Manager, you will be responsible for overall marketing management to support portfolio performance growth for a Cobrand Travel credit card program. You will be a central member of the client team, primarily focused on leading marketing efforts while working in close collaboration with the partner to develop, execute, and refine overall marketing strategies and initiatives. You will act as a thought leader and be knowledgeable with all disciplines of acquisition and lifecycle marketing to support program growth goals. You will take a digital first approach but be heavily grounded in traditional marketing channels. In addition, you will be responsible for working closely with cross-functional teams to optimize customer engagement and deliver a world-class customer journey for the card program.

Our Way of Working

We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events. However, you must be located at or within a drivable commutable distance to one of our virtual or hybrid hub locations.

Essential responsibilities:

• Lead key strategic initiatives focused primarily on digital channels to maximize the go-to-market (GTM) strategy in driving new account and sales growth
• Close collaboration and strategic alignment with the consumer engagement team responsible for managing digital efforts and existing cardholder engagement opportunities
• Collaborate and translate the client's key business objective and priorities into an annual strategic marketing plan including management of the marketing budget process and spend allocation
• Lead quarterly forecasting growth drivers, participate in business reviews and key strategic client meetings
• Manage creative development working closely with agencies to produce marketing materials, collateral, digital assets and campaign deliverables
• Develop acquisition offers, manage value prop, product enhancements and customer journeys
• Identify and create strategies for lead generation and conversion to acquire and grow the card program
• Knowledgeable in applying targeting and segmentation strategies to drive specific customer behaviors and performance outcomes
• Partner closely with analytics, credit, customer engagement & financing teams to closely monitor portfolio performance and drive refinement and enhancements
• Apply test & learn methodologies, monitor results and analysis of campaign performance
• Be familiar with competitive acquisition offerings, innovation, and industry trends
• Be trained and familiar with Synchrony marketing tools and campaign execution process
• Perform other tasks as assigned based on business needs

Qualifications / Requirements:

• Bachelor's degree or in lieu of degree, high school diploma/GED and 10+ years of marketing experience, preferably in financial services, travel industry or cobrand reward cards
• 7+ years of omnichannel marketing/client development experience preferably within a regulated industry.
• Ability to travel as needed (20%)
• You must be located at or within a drivable commutable distance to one of our virtual or hybrid hub locations.

Desired Characteristics:

• Outstanding communications, relationship building, influencing and collaboration skills
• Strategic thinking with ability to develop and implement actionable plans to drive business results
• Collaborative style and approach with comfort working in a matrixed, decentralized structure
• High energy, high EQ, leader with proven ability to partner and communicate effectively across all levels of the organization
• Demonstrated project management skills, attention to detail and strong execution capabilities
• Creative agency account management experience
• Able to work in a fast-paced, complex, environment and manage multiple projects with little supervision
• Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information
• Perform other duties and/or special projects as assigned.

Grade/Level: 12

The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:
Marketing