Vice President (VP) of Sales - SaaS (Growth Stage)

About Fraxion

Fraxion is a fast-paced, product-led, and dynamic company that's innovation forward. As leaders in the spend management space, we develop cloud-based software that simplifies procurement processes and provides mid-size companies with effective solutions for managing, optimizing, and analyzing business spend. Our solutions are trusted by companies in diverse industries worldwide, and we operate from offices in Cape Town, South Africa and Seattle, USA (head office).

Role Overview

We're seeking a strategic and hands-on Vice President of Sales to drive the next stage of growth in our SaaS journey. We're entering a pivotal scale-up phase, and this role will be instrumental in refining our GTM motion, acquiring customers, and building a world-class sales engine from the ground up. You'll be both player and coach owning key deals while building and mentoring a small, high-impact team

Key Responsibilities

GTM Strategy & Leadership

• Own and refine our GTM strategy to accelerate new logo acquisition and expansion in key verticals.
• Lead initiatives to migrate existing customers to our flagship Fraxion Prime model and integrate sales motions post-acquisition.
• Establish sales KPIs and reporting cadences to track performance across the funnel.
• Stay close to market dynamics, iterating positioning, pricing, and messaging as we scale.

Sales Leadership

• Recruit, mentor, and lead an initial team of A-players focused on new business.
• Set a sales methodology that fits a growth-stage SaaS company-prioritizing velocity, repeatability, and deal quality.
• Actively contribute to pipeline generation and strategic deal execution, holding your own quota while building the team.

Pipeline Optimization

• Take full ownership of the sales pipeline from MQL through to signed contracts.
• Identify and unblock conversion friction points at each stage of the funnel.
• Leverage HubSpot CRM to drive forecasting, accountability, and team productivity.

Cross-Functional Collaboration

• Collaborate with Product on feedback loops and GTM readiness.
• Align with Finance and Ops on pricing strategy, sales incentives, and resource planning.
• Communicate performance, risks, and growth opportunities clearly to leadership and investors.

Data & Analytics

• Build scalable reporting dashboards to visualize pipeline health, conversion rates, and forecast accuracy.
• Use data to guide territory design, compensation plans, and hiring roadmap.

Education, Training and Experience Requirements:

Level of Formal Professional Education or Training:

• Bachelor's degree required; MBA or advanced degree preferred.

Level of Experience Required for the Role:

• 10+ years of senior sales leadership experience, ideally within the SaaS or software space.
• Demonstrated success in scaling sales teams and exceeding revenue targets.
• Strong background in new-business acquisition and closing complex, high-value deals.
• Inspirational leader with strong interpersonal and communication skills.
• Skilled in designing and rolling out GTM strategies that deliver results.
• Proficiency in CRM platforms, pipeline management, forecasting, and performance analytics.
• Deep understanding of the SaaS/software buyer journey and competitive landscape.

What Success Looks Like:

• Double ARR within the next 24-36 months
• A scalable sales playbook and predictable pipeline generation
• A lean, effective sales team with high morale and low attrition
• Faster sales cycles and increased win rates in core segments

Why Join Fraxion:

• Lead a core function in a growth-focused tech company.
• Competitive compensation with bonus and equity potential.
• Collaborative, innovative, and development-focused culture.
• High-impact role with strategic influence.