Director of Marketing and Communications

Job Details

Job Title
Director of Marketing and Communications
Reports To

Chief Strategy Officer

Salary Grade

E12

FLSA Status

Exempt

Effective Date

April 2024

Summary

The Director of Marketing and Communications oversees all internal and external communications, including paid, owned and earned media. The Director develops, implements and measures marketing strategies that optimize conversions and engagement and maintain consistent brand messaging. They coordinate and build relationships with departments across the organization to support fundraising and awareness goals. A demonstrated ability at project management, creative storytelling, and informed and efficient marketing across a variety of communication mediums will be critical to success in this role.

Essential Functions

• Plans, staffs, budgets and manages over $1M in expenses for the department.

• Recruits, screens, interviews, recommends candidates for hire and manages Content Manager and Graphic Artist. Conducts training; assigns tasks and monitors work performance; writes and delivers performance appraisals; recommends salary actions; recommends and administers disciplinary action; recommends and approves termination of employees and engages and retains a high performing, accountable workforce.

• Coordinates with internal stakeholders and external contractors to plan, develop, implement and monitor all marketing, communications, advertising and public relations efforts.

• Develops written communications, including but not limited to core brand language, opinion editorials, CEO talking points, and community presentations.

• Plans, implements, traffics, and tracks efficacy of all paid advertising.

• Creates, monitors, updates and optimizes owned media strategies, including social media, website, direct mail, email, review sites, blog, collateral, and more.

• Oversees, coordinates, and organizes earned media events and strategies to maximize placements and coverage in local and national media.

• Cooperates with leadership, Human Resources, and IT to support internal communications, including email notices, newsletters and the employee intranet.

• Maintains and implements branding in all communications across the organization.
• On time completion of assigned training and policies.
• Performs other duties as assigned.

Qualifications

• Bachelor's degree in English, Marketing or Communications or equivalent experience.

• At least 5 years of editing, communications and marketing experience.

• At least 3 years of leadership experience to include recruitment, training, performance management, counseling and retaining an engaged and accountable workforce

• Proficient in project management and possesses the proven ability to communicate complex information both orally and verbally in an easily understood manner.

• Advanced user of MS Office.

• Basic user of Adobe Creative Suite, including Indesign, Photoshop, Illustrator and Premiere.
• Be at least 21 years of age with a minimum of 3 years of driving experience; possesses a valid California driver's license; and has no Class 1 or more than two Class 2 violations within the past 36 months.

About Father Joe's Villages

At Father Joe's Villages, we're looking for compassionate, mission-driven individuals to join our team and help us end homelessness one life at a time. Our work is driven by our C.R.E.E.D which is the foundation for our interactions with clients, volunteers, other staff members and the community at large:

Our Values

• Compassion-Concern for others and the desire to assist.
• Respect-An act of giving particular or special regard.
• Empathy-Understanding and being aware of and sensitive to the feelings, thoughts, and the experience of others without judgment.
• Empowerment-Helping others to help themselves.
• Dignity-All people are considered worthy of our esteem.