Senior Manager, Paid Media Performance Marketing

As the Sr. Manager, Paid Media Performance Marketing, you will lead the strategy and execution of paid media campaigns to drive new customer acquisition for our direct-to-consumer e-commerce business. With a focus on META, Google, and TikTok, you'll be responsible for building and optimizing campaigns that scale efficiently and deliver high-value customers. This role combines strategic planning with hands-on execution and requires close collaboration with creative, brand, and e-commerce teams to ensure performance aligns with business goals and brand standards.

What you will do

• Lead digital advertising campaigns across Facebook, TikTok, and Google Ads to drive sales and new customer acquisition.
• Optimize campaigns to achieve KPIs such as conversion rates, customer acquisition cost (CAC), and return on ad spend (ROAS).
• Develop and execute ad testing strategies, collaborating with brand and creative teams.
• Analyze performance data and provide actionable insights to improve campaign outcomes.
• Stay current on industry trends, new ad products, and best practices.

Supervisor Responsibilities

Manages People: Yes

• This position is responsible for all aspects of performance management for their team.

What we are looking for:

• Bachelor's degree in business, marketing, or other related field or commensurate experience and education.
• 5+ years of experience with Meta Business Suite and Google Ads with proven success managing ad spending of $1M+ for direct-to-consumer brands
• 5+ years of core experience in performance marketing with a focus on Meta Business Suite (Facebook/Instagram), Google Ads (Search, Shopping, YouTube), and TikTok for direct-to-consumer e-commerce brands.
• 3+ years of leadership experience in managing and mentoring performance marketing teams, guiding cross-functional teams to collaborate effectively and achieve performance goals.
• Proven success managing ad spend of $1M+, driving new customer acquisition, scaling campaigns, and optimizing return on ad spend (ROAS) across multiple digital platforms.
• Hands-on experience with campaign execution, from strategic planning to optimization, ensuring campaign performance aligns with business goals and KPIs.
• Deep expertise in developing, executing, and optimizing paid media strategies across Facebook, Google, and TikTok, specifically for direct-to-consumer sales.
• Data-driven strategic thinker with a strong ability to analyze campaign performance data and make optimizations in real time to maximize growth and efficiency.
• Exceptional communication and collaboration skills, with experience working closely with creative, brand, and e-commerce teams to develop engaging campaigns that align with brand guidelines.
• Proven track record in developing and executing ad testing strategies, partnering with brand and creative teams to quickly implement new and optimized ads.
• Up-to-date on industry trends and best practices for digital advertising, ensuring that the latest tools, platforms, and strategies are being utilized effectively.
• Experience with budget management, optimizing ad spend to ensure maximum impact and cost efficiency while scaling campaigns to meet business objectives.
• Strong analytical skills, with the ability to provide actionable insights and strategic recommendations to senior leadership to continuously improve campaign performance.
• Ability to thrive in a fast-paced, results-driven environment, managing multiple projects and campaigns simultaneously while maintaining high-quality results.

Nice To Have

• Toy or comparable CPG industry experience working with fan, collector and content-based consumer groups.
• Experience in a global organization
• Multi-lingual a plus

Working Conditions

• Environment: Office
• Extreme Exposures: none
• Schedule: Typically requires regular office hours, but may require nights and weekends and calls with global counterparts outside of regular office hours
• Physical Requirements:
  • Must be able to sit at a desk for long periods of time
• Travel Required: Yes, some national travel required occasionally

What we offer:

The base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for the annual performance incentive may apply. Jazwares is a multi-state employer, so the salary range may not apply to other states.

Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.

Our work environment provides a flexible work schedule that includes a Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and Time Off for vacation and sick leave. Through Jazwares Cares, you will have the opportunity to volunteer for up to 16 hours a year on community service projects.

Working at Jazwares

At Jazwares, we believe an innovative idea can come from anywhere and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.

• Passion: Our conviction and enthusiasm show in our products, relationships, and commitment to our community.
• Collaboration: We share one vision worldwide, constantly striving to improve and innovate together.
• Humility: We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.

Don't miss out on this extraordinary opportunity to be part of the fastest-growing toy company in the industry. Connect with us today, and let's shape the future of play together!

JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law. Jazwares is committed to providing reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

Who We Are

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows, Pokmon, Hello Kitty, Star Wars, Disney, BumBumz, and Adopt Me. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook