Director, Programmatic

Job Description

Who We Are
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next: our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You'll Do

The Director, Programmatic role seeks an experienced, confident, programmatic media veteran who can be a leading voice for clients in steering them to adopt the most effective and advanced programmatic media strategies and activation approaches. The person will demonstrate an elevated ability to think and provide thought leadership as relates to emerging opportunities and constructs that can achieve faster adoption with clear and organized understanding of what things mean and how to package them up effectively. This person is vital in creating the reputation that Horizon's programmatic practice wants to have for being best-in-class.

Main Duties and Responsibilities:
60% Thought Leadership

• Thought leader: Recognizes every opportunity to dimensionalize a client question or line of inquiry into an organized perspective that shows comprehensive understanding, connection to a client's business, and thoughtfulness in threading a throughline. Oversees powerpoint creation for external deliverables, POVs, recommendations and all client matters to present an impressive imprint on client material and interactions.
• Frameworks work: Develops and implements measurement frameworks in conjunction with lead Analytics team members to answer questions that clients may not have realized were even possible to answer.
• Know-it-all (in a good way): Has a tight grasp on technology partners for any given fit or situation and can help spin up vendor solutions and scorecarding. Owns a keen sense for how to devise a data-led strategy, with deep knowledge of the evolving landscape around contextual, deterministic and privacy related considerations.
• Curiosity didn't kill the kpi: is always asking questions and pursuing answers around emerging channels and formats, endemic and nonedemic considerations, and how everything plays together in terms of features and costs and results.

40% Account Management

• Health nut: Ensures day-to-day account health and client satisfaction on the whole. Drive timelines, collateral, deliverables, output, and follow-up for day-to-day client deliverables.

• Looking for a long term relationship: Serves as a visible and indispensable point of contact for clients, maintaining strong relationships and ensuring clear communication.

• An educator at heart: Excited to conduct client and investment team education in an ongoing manner on the belief that rising knowledge lifts collective work product.

Additional Responsibilities:

• Help drive innovation for account portfolios that meet and/or exceed client expectations.
• Stay on top of industry development and the ever-changing media landscape . Be able to synthesize how industry developments may impact the client and bringing them to the client proactively.
• Lead team in producing insights from Horizon resources/tools to offer clients holistic business solutions. Ensure the team adheres to processes and established norms.
• Promote various topics of education for the team, including presentation skills, advancing Excel knowledge, Diversity Equity and Inclusion, and mentorship soft skills.
• Contribute to team members' development, providing consistent feedback and education on best practices, programmatic media principles, and industry trends.
• Define areas of improvement and implement processes to ensure change.
• Vet vendors for potential training sessions and stay abreast of industry trends and capabilities.
• Eagle eye: See across the entire process to identify spots to step in and mitigate risk. Ensure a positive working relationship with your team and DAT, BST, analytics, and client.

Who You Are:

• A collaborative, team-oriented manager with strong delegation and organization skills.
• A solutions-oriented problem solver.
• A self-starter who takes initiative.
• A strong communicator and presenter.
• Able to actively seek out and implement feedback.
• Nimble and flexible to succeed in a fast-paced and ever-changing environment.
• A business-mature individual who exudes professionalism and respect and leads by example.
• Committed to the success of the team.
• A strong leader eager to grow and develop team members.
• A supporter of and advocate for diversity, equity, and inclusion.

Preferred Skills & Experience:

• 7+ years of previous in-platform programmatic experience.
• Expert-level understanding of programmatic buying and planning.
• Experience mentoring and managing a team.
• Effective communication and presentation skills, both internally and externally.
• Familiarity with multiple DSPs.
• Proficient in Excel and PowerPoint and storytelling.

Supervisory Responsibilities

Management responsibility for team structure aligned to account portfolio.

Certificates, Licenses and Registrations
This role does not require certificates, licenses and/or registrations

Physical Activity and Work Environment
This role does not require any physical activity

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

#LI-LT1 #LI-Hybrid #HN

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range
$135,000.00 - $165,000.00

A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.