Brand Marketing Manager
Apply NowCompany: 24 Seven
Location: Corona, CA 92882
Description:
As a Brand Manager, you will lead the development and execution of comprehensive marketing strategies and programs designed to drive brand growth across consumer, customer, and distribution channels. You will oversee performance tracking, analyze market trends, and monitor competitive activity to inform strategic direction and optimize marketing initiatives.
Key Responsibilities:
Develop and execute strategic brand marketing plans informed by market research, performance analytics, and consumer insights.
Lead and mentor the brand marketing team, fostering collaboration and professional growth.
Analyze brand and category performance metrics (e.g., Nielsen, internal reports) to identify opportunities, address challenges, and drive profitability.
Partner with cross-functional teams including category management, consumer insights, commercialization, and sales to build compelling brand stories and go-to-market strategies.
Conceptualize and implement marketing campaigns and programs that drive consumer engagement and demand across key channels.
Manage and optimize project workflows for brand initiatives, ensuring timely and effective execution.
Integrate brand strategies across all digital channels, including websites, social media, email marketing, and paid media.
Innovate and execute consumer loyalty and acquisition strategies to expand brand reach and engagement.
Oversee budgeting for marketing projects, ensuring alignment with financial goals and accountability for expenses.
Generate fresh ideas and unique concepts to elevate brand visibility and market relevance.
Qualifications:
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
5+ years of experience in brand management or marketing.
3-5 years of experience in the consumer-packaged goods (CPG) industry preferred.
Proficient in Microsoft Office; experience with platforms such as Nielsen, ClickUp, and social media tools is a plus.
Strong leadership, analytical, and communication skills with the ability to manage multiple projects in a fast-paced environment.
Key Responsibilities:
Develop and execute strategic brand marketing plans informed by market research, performance analytics, and consumer insights.
Lead and mentor the brand marketing team, fostering collaboration and professional growth.
Analyze brand and category performance metrics (e.g., Nielsen, internal reports) to identify opportunities, address challenges, and drive profitability.
Partner with cross-functional teams including category management, consumer insights, commercialization, and sales to build compelling brand stories and go-to-market strategies.
Conceptualize and implement marketing campaigns and programs that drive consumer engagement and demand across key channels.
Manage and optimize project workflows for brand initiatives, ensuring timely and effective execution.
Integrate brand strategies across all digital channels, including websites, social media, email marketing, and paid media.
Innovate and execute consumer loyalty and acquisition strategies to expand brand reach and engagement.
Oversee budgeting for marketing projects, ensuring alignment with financial goals and accountability for expenses.
Generate fresh ideas and unique concepts to elevate brand visibility and market relevance.
Qualifications:
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
5+ years of experience in brand management or marketing.
3-5 years of experience in the consumer-packaged goods (CPG) industry preferred.
Proficient in Microsoft Office; experience with platforms such as Nielsen, ClickUp, and social media tools is a plus.
Strong leadership, analytical, and communication skills with the ability to manage multiple projects in a fast-paced environment.