Marketing Communications Specialist, Principal - B2B

Job Description

Your Role

The Business-to-Business (B2B) Growth team develops strategies for B2B commercial acquisition, retention and go-to-market initiatives to support sales enablement. The Marketing Communications, Principal - B2B will report to the Senior Manager, B2B Growth. In this role you will lead and develop a variety of communications that uniquely express Blue Shield's mission, vision and capabilities to key audiences including brokers, consultants, and employer groups. This is an exciting opportunity for an experienced marketing professional with excellent communication skills to gain a deep understanding of a variety of key functional areas at Blue Shield.

Responsibilities

Your Work

In this role, you will:

• Distill complex problems to solve, connect strategic insights, and craft resolutions that align with strategic growth targets
• Create communication materials that convey Blue Shield capabilities through collateral such as PowerPoint slides, talking points, FAQs to visualize depict the story and influence decisions
• Works closely with Senior Manager and Director for direction on large scale, complex projects
• Own and lead the direction of the communications strategy based on insights and key learnings with the distinct ability to represent sales needs and understand SME content in a way that distills the information into clear, effective communications
• Use data to develop strong communications strategies focusing on organization growth at a state-wide and local level
• Work cross-functionally and lead the effort in gathering information from a variety of departments within Blue Shield to effectively communicate our mission, vision, clinical story, network, products, customer experience, government affairs and other key initiatives and developments that impact brokers, consultants, and employer groups
• Synthesize complex information into simple and compelling messaging that showcases Blue Shield's unique value and capabilities while reinforcing the brand
• Partner with other lines of business for content development, document management and distribution
• Collaborate with creative resources as needed for production of materials
• Develop and maintain a strong knowledge of the commercial sales and account management process
• Partner with B2B Marketing Strategist on the B2B communications strategy and annual communications calendar
• Collaborate with sales training team on planning and coordination of key topics that require communications
• Liaison with digital teams for web (e.g. broker portal, group coverage website)
• Works on special projects as designated by senior manager

Qualifications

Your Knowledge and Experience

• Requires a bachelor's degree or equivalent experience
• Requires at least 10 years of prior relevant experience
• Requires expertise in B2B-focused marketing and communications
• Requires ability to synthesize and organize complex information for stakeholders
• Requires strong written and oral communications skills
• In-depth knowledge of health plans and insurance products and services strongly preferred
• Strong knowledge of communications principles and practices strongly preferred
• Embraces change, exemplifies agile principles, embodies a continuous improvement mindset, anticipating business needs while being flexible with shifting priorities
• Strong business acumen with critical thinking, problem-solving and decision-making expertise in collaboration with creative teams, project partners and internal customers, driving clarity when and where needed
• Excellent organizational and project management skills and ability to manage multiple, competing priorities simultaneously
• Ability to build and maintain positive relationships with external partners and internal colleagues across the organization to overcome challenges and meet deadlines

#LI-AD3

About the Team

About Blue Shield of California

As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.

At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities - join us!

Our Values:

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model:

At Blue Shield of California and the Ascendiun Family of Companies, we believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility. As we continue to evolve our workplace model, our focus remains on creating spaces where our people can connect with purpose - whether working in the office or through a hybrid approach - by providing clear expectations while respecting the diverse needs of our workforce.

Two Ways of Working:

• Hybrid (Default): Work from a business unit-approved office at least two (2) times per month (for roles below Director-level) or once per week (for Director-level roles and above).Exceptions:

o Member-facing and approved out-of-state roles remain remote.

o Employees living more than 50 miles from their assigned offices are expected to work with their managers on a plan for periodic office visits.

o For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

• On-Site: Work from a business unit-approved office an average of four (4) or more days a week.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.