Product Marketing Manager

JOB OVERVIEW:

We are looking for a creative and strategic Product Marketing Manager to lead the go-to-market strategy for our new product introductions, manage product positioning and branding, and collaborate with cross-functional teams. A key part of this role is creatively positioning our products at tradeshows and events, ensuring they stand out in the market and resonate with potential customers. You will also work closely with our internal marketing team to ensure seamless coordination across campaigns, messaging, and product narratives. The ideal candidate will craft innovative, customer-focused strategies that highlight the value of our products at events, from concept to execution, and will be a key player in executing the broader marketing plan.

KEY RESPONSIBILITIES:

New Product Introductions (NPI):

• Lead the go-to-market strategy for new product launches, ensuring the product meets customer needs and delivers clear customer value.
• Develop product positioning, messaging, and branding that emphasizes the benefits and solutions provided to customers, rather than just product features.
• Collaborate with Product Line Management to understand customer pain points and craft product narratives that resonate with the target audience.

Branding & Positioning:

• Focus on positioning the product as a solution to customer problems, ensuring the messaging reflects the value customers will gain from using the product.
• Develop compelling, customer-centric messaging for all marketing materials, including sales presentations, website content, and product collateral.
• Ensure consistency in messaging and branding across all channels, always emphasizing the customer outcomes and value the product brings.

Collaboration with Cross-Functional Teams:

• Work with Product Line Management to deeply understand the customer segments and their specific needs, ensuring that the product and its features are aligned with what matters most to customers.
• Collaborate with Sales and Marketing teams to create customer-focused sales enablement tools, such as case studies, customer testimonials, product datasheets, and training materials.
• Align product launches with broader company marketing initiatives, ensuring that messaging is consistent and customer-centric across departments.

Event and Tradeshow Product Positioning and Management:

• Take the lead in developing and executing strategic, creative plans for positioning products at tradeshows, conferences, and industry events.
• Collaborate with event teams marketing leader to ensure product demos, displays, and presentations are visually compelling and communicate the customer value in a way that captures attention and engages prospects.
• Work closely with product teams to highlight product features and benefits that resonate with event audiences, ensuring that the messaging is not only informative but also memorable and impactful.
• Drive product storytelling at events, transforming complex product information into easy-to-understand, customer-centric narratives that connect with the audience.
• Develop engaging content and materials for use at events (e.g., digital collateral, post cards with trackable QR code, videos, interactive demos) that clearly communicate how the product solves customer challenges.
• Take the lead in planning and executing Client VIPs and demonstrations at our HQ or virtually.

Campaign Management:

• Lead the direction and execution of product-focused campaigns, focusing on how the product solves real customer challenges and delivers value.
• Work with the marketing team to measure and analyze campaign performance, including how effectively the messaging resonates with customers, and adjust tactics as needed.
• Use customer feedback and data to continuously optimize product campaigns and improve customer engagement.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience managing product marketing, with a focus on customer-focused product introductions, branding, and go-to-market strategies.
• Strong understanding of customer value, product positioning, and how to translate customer pain points into product solutions.
• Proven experience collaborating with internal marketing teams to develop cohesive, customer-focused campaigns and messaging.
• Proven experience working cross-functionally with product management, sales teams, and external stakeholders to align product messaging with customer needs.
• Experience managing product marketing campaigns, including customer-centric positioning at tradeshows and events.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives that speak directly to customer needs and benefits.
• Ability to analyze customer data and market trends to inform decision-making and optimize campaigns.
• Strong project management skills and the ability to manage multiple initiatives simultaneously.
• Creativity, strategic thinking, and a passion for bringing customer-driven products to market.

Desired Skills:

• Experience with CRM, marketing automation and creative marketing tools, specifically HubSpot, Salesforce, Canva, etc.
• Familiarity with digital marketing, social media strategies, and content marketing.
• Ability to travel for tradeshows, conferences, and events.

Why Join Us? As a Product Marketing Manager, you'll have the opportunity to shape how our products are perceived in the market by focusing on customer value, not just product features. You'll collaborate with a talented team to ensure our products solve real customer challenges and make a meaningful impact. If you're passionate about customer-centric marketing and excited to drive product success in a fast-paced environment, we want to hear from you!