Multifamily Marketing Consultant

Eagle Rock Properties, headquartered in New York, is a full-service real estate firm offering investment management, property management, and construction management services. With a team of over 275 professionals, we specialize in rental apartment communities across the Northeast and Mid-Atlantic regions of the United States. Under the leader of our executives- who have owned and managed properties for more than 30 years, Eagle Rock Properties has emerged as a pioneering force in the industry.

Role Overview: As the Multifamily Marketing Consultant, you'll be at the forefront of our marketing efforts, driving strategies to attract, engage, and retain residents across our multifamily portfolio. You'll lead the marketing team and collaborate with cross-functional partners to develop and execute comprehensive marketing plans that elevate our brand presence, drive occupancy, and enhance resident satisfaction. The main focus of the day-to-day will be on Google Ads and driving online visibility for properties throughout the portfolio.

• Strategic Planning: Develop and implement innovative marketing strategies to drive leasing, retention, and brand awareness across multiple properties.
• Campaign Management: Oversee the creation and execution of marketing campaigns, leveraging various channels such as digital advertising, social media, email marketing, and traditional media. Stay up-to-date with industry trends and best practices to continually improve campaign effectiveness. Manage and optimize Google Ads campaigns to achieve maximum ROI and lead generation. Conduct keyword research, competitor analysis, and audience targeting to enhance campaign performance.
• Brand Development: Ensure brand consistency and integrity across all marketing materials and touchpoints, maintaining a strong and compelling brand identity.
• Market Analysis: Conduct market research and analysis to identify trends, competitor activities, and growth opportunities, adapting strategies accordingly.
• Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing culture while managing workloads and setting clear objectives. Collaborate with internal teams and external partners to ensure marketing strategies align with business objectives.
• Collaboration: Work closely with property management teams to align marketing initiatives with leasing goals and resident satisfaction efforts.
• Budget Management: Manage marketing budgets effectively, optimizing spend and ROI while ensuring efficient resource allocation.
• Reporting: Monitor and analyze campaign performance metrics, and provide regular reporting to management.
• Development: Develop and execute digital marketing campaigns to drive traffic, leads, and leases for our multifamily properties.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field; Master's degree a plus.
• 6+ years of experience in multifamily or real estate marketing, with a proven track record of developing and implementing successful marketing strategies.
• Strong leadership skills with the ability to inspire and manage a team effectively.
• Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, social media advertising, and email marketing software.
• Exceptional analytical abilities and a data-driven approach to decision-making.
• Excellent communication, interpersonal, and presentation skills.

ALL Resumes will be held in the utmost confidentiality and no current employers will be contacted without permission.

Eagle Rock Management provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics