Senior Product Analyst - Marketing
Apply NowCompany: Truist Financial
Location: Charlotte, NC 28269
Description:
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
The Senior Product Analyst plays a critical role in managing website requests driven by marketing, content strategy, UX, and business stakeholders. This position is responsible for translating marketing needs into actionable website updates, working closely with AEM authors, designers, developers, and product managers to ensure seamless execution.
This role requires a blend of analytical skills, project management, and product ownership, ensuring that website changes align with user experience (UX) best practices, SEO principles, accessibility standards, and business goals. The ideal candidate has experience in digital marketing, CMS workflows, and website management and understands how to work across creative and development teams to execute web projects efficiently.
This highly visible role reports to the Product Management team and will be responsible for supporting website updates and optimization efforts across Retail Bank and Small Business products, including Credit Cards, Mortgages, Deposits, and Loans.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
1. Monitor digital trends and identify, prioritize, and assess experience-related trends, business/service models, and underlying enablers that meet core business needs.
2. Lead fact-driven analysis of the market, developing points of view and actionable recommendations that influence teams about top-of-mind client experiences.
3. Benchmark Truist products and services (with direct and indirect competitive set) to identify pockets of opportunity and areas of best practice for concept testing, prototyping, and/or development.
4. Act as the primary owner of marketing-driven website updates, ensuring requests are properly scoped, prioritized, and executed.
5. Partner with marketing, UX, content strategy, and development teams to deliver digital experiences that drive engagement and conversions.
6. Translate marketing requests into actionable tasks, defining project scope, timelines, and deliverables.
7. Ensure seamless collaboration between AEM authors, designers, and developers, troubleshooting any blockers that arise.
8. Identify and mitigate risks, roadblocks, and scope creep throughout the project lifecycle.
9. Manage multiple concurrent projects in a digital environment with shifting priorities.
10. Establish workflows and best practices for handling website updates efficiently.
11. Foster a collaborative team environment, ensuring clear communication and accountability across all disciplines.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelors' degree in business, engineering, design, or technology field; or related field or equivalent combination of education and professional experience
2. Three or more years of banking, financial services, digital, or other relevant work experience
3. Two or more years of product, analysis, technology, and/or design experience
4. Comfortable managing concurrent projects in a fast-based, results-driven environment
5. Comfortable with ambiguity, leading work autonomously, and making independent decisions
6. Well-developed verbal and written communication skills
7. Well-developed analytical, decision-making, and problem-solving skills
8. Solid understanding of trends in technology and in the financial services industry
9. Ability to learn and translate technically complex concepts into business friendly terminology
10. Considerable tact, diplomacy, and people skills
11. Demonstrated proficiency in basic computer applications, such as Microsoft Office software products, to analyze and communicate complex information to business leadership
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Sitting
Constantly (More than 50% of the time)
Standing
Frequently (25% - 50% of the time)
Walking
Frequently (25% - 50% of the time)
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
Travel
Up to 25%
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist's generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law Pay Transparency Nondiscrimination Provision E-Verify
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
The Senior Product Analyst plays a critical role in managing website requests driven by marketing, content strategy, UX, and business stakeholders. This position is responsible for translating marketing needs into actionable website updates, working closely with AEM authors, designers, developers, and product managers to ensure seamless execution.
This role requires a blend of analytical skills, project management, and product ownership, ensuring that website changes align with user experience (UX) best practices, SEO principles, accessibility standards, and business goals. The ideal candidate has experience in digital marketing, CMS workflows, and website management and understands how to work across creative and development teams to execute web projects efficiently.
This highly visible role reports to the Product Management team and will be responsible for supporting website updates and optimization efforts across Retail Bank and Small Business products, including Credit Cards, Mortgages, Deposits, and Loans.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
1. Monitor digital trends and identify, prioritize, and assess experience-related trends, business/service models, and underlying enablers that meet core business needs.
2. Lead fact-driven analysis of the market, developing points of view and actionable recommendations that influence teams about top-of-mind client experiences.
3. Benchmark Truist products and services (with direct and indirect competitive set) to identify pockets of opportunity and areas of best practice for concept testing, prototyping, and/or development.
4. Act as the primary owner of marketing-driven website updates, ensuring requests are properly scoped, prioritized, and executed.
5. Partner with marketing, UX, content strategy, and development teams to deliver digital experiences that drive engagement and conversions.
6. Translate marketing requests into actionable tasks, defining project scope, timelines, and deliverables.
7. Ensure seamless collaboration between AEM authors, designers, and developers, troubleshooting any blockers that arise.
8. Identify and mitigate risks, roadblocks, and scope creep throughout the project lifecycle.
9. Manage multiple concurrent projects in a digital environment with shifting priorities.
10. Establish workflows and best practices for handling website updates efficiently.
11. Foster a collaborative team environment, ensuring clear communication and accountability across all disciplines.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelors' degree in business, engineering, design, or technology field; or related field or equivalent combination of education and professional experience
2. Three or more years of banking, financial services, digital, or other relevant work experience
3. Two or more years of product, analysis, technology, and/or design experience
4. Comfortable managing concurrent projects in a fast-based, results-driven environment
5. Comfortable with ambiguity, leading work autonomously, and making independent decisions
6. Well-developed verbal and written communication skills
7. Well-developed analytical, decision-making, and problem-solving skills
8. Solid understanding of trends in technology and in the financial services industry
9. Ability to learn and translate technically complex concepts into business friendly terminology
10. Considerable tact, diplomacy, and people skills
11. Demonstrated proficiency in basic computer applications, such as Microsoft Office software products, to analyze and communicate complex information to business leadership
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Sitting
Constantly (More than 50% of the time)
Standing
Frequently (25% - 50% of the time)
Walking
Frequently (25% - 50% of the time)
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
Travel
Up to 25%
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist's generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law Pay Transparency Nondiscrimination Provision E-Verify