Manager, Product Marketing

Overview

Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we've been committed to improving peoples' lives and making the world a better place-one customer, one business, one innovative leap at a time. Come join our journey!

Responsibilities

Panasonic Product Marketing Manager

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What You'll Get To Do:

The Product Marketing Manager role will report directly into the Senior Product Marketing Manager, leading a team of two that is responsible for audience and tactical marketing strategy, project, vendor and budget management for key priority growth Panasonic Consumer Electronics categories including premium personal care and audio/entertainment.

Marketing Strategy

• Work closely with product teams to understand category goals, audience targets, challenges and budgets, developing closely aligned B2C marketing strategy for each managed category/sub-category of business
• Manage a team of two marketing specialists, overseeing the marketing budget for each assigned category, and ensuring funds are allocated efficiently across initiatives based on individual category goals, then evaluating and refining tactical breakdown as needed based on actual performance and changing market conditions
• Maintain consistent alignment with customer insights and performance marketing teams, identifying, understanding and actioning on market and campaign performance trends, as well as evolving audience insights to continue driving demand growth and sales
• Collaborate with performance marketing team to identify and track relevant keywords and demand trends, applying learnings to drive overall marketing strategy
• Continuously monitor, evaluate and recommend new trends, potential partners, technology, platforms and tools in the marketing space that will enhance competitiveness and efficiency in the market

Project Management

• Manage team and external agencies, overseeing all paid marketing activations, including advertising, social and influencer campaigns, events, sponsorships and strategic partnerships, with ownership of overall project management, detailed scheduling and reporting - ensuring all projects are delivered on-time and in-budget
• Oversee selection of appropriate potential agencies and partners for each activity, managing project briefing, proposal evaluation, contract negotiation and vendor selection, working with procurement and legal teams as needed
• Oversee organic social media for owned categories, working closely with content strategy team to drive content and creator direction with our agency - aligning channel strategy with overall brand and category goals and messaging
• Collaborate with internal content, creative and PR team members to insure 360 alignment on audience and messaging strategy - developing briefs, then overseeing content development, refinement and cross-functional approval across both ad assets and owned and retail web experience
• Manage implementation of UTM's, hashtags, and target keywords across all owned activities, working with business intelligence team to confirm data is being properly ingested and processed through internal dashboards and platforms

Brand and Go-to-Market Strategy

• Develop and maintain strong understanding of the competitive landscape, identifying opportunities for Panasonic to differentiate and uniquely meet customer needs, delivering this insight and direction to drive content and media strategy
• Work closely with local and global product and brand team members to monitor, deeply understand and then recommend strategy to improve awareness and sentiment for the Panasonic brand within each managed product category
• Collaborate closely with product, sales, insights, brand experience and support team members to design 360 go-to-market strategies for new product launches that will maximize awareness and reach to drive sustained sales and market share growth

Communication and Reporting

• Own communication of marketing strategy, activities and results with both internal teams and HQ teams in Japan - utilizing strong, data-driven storytelling to express key opportunities and learnings, and continuously building trust in your team
• Maintain weekly meetings to align on tactics, project status, campaign assets, approvals and in-flight optimizations
• Utilize our project management software (Monday.com) to manage project status, tasks and budgets
• Lead the development of monthly and quarterly reports of marketing activity as well as weekly campaign updates, focused on key learnings and recommended actions

Qualifications

What You'll Bring:

Education and Experience

• 8 plus years of experience in B2C marketing role with direct budget management of $1MM+, with quantifiable performance achievement
• Demonstrated ability to develop and drive brand and marketing strategy, utilizing a combination of data and empathetic thinking
• Proven ability to read and understand customer insights and campaign performance data, drawing out meaningful learnings and then clearly communicating findings to senior/executive leadership to drive future action
• Experience in a transformational environment that required rapid, agile re-prioritization and strong cross-functional collaboration
• Experience in a global organization a plus

Competencies

• Strong results-orientation, setting clear objectives and KPI's and then tracking performance against established goals
• Exceptional communication and presentation skills - ability to visually design and present data-driven storytelling that drives universal understanding of, and trust in core marketing and brand strategy and recommendations
• Creative problem-solver, able to learn quickly and excels under pressure
• Exceptional time and project management skills - able to easily prioritize work based on overall business objectives
• Strong team player - actively seeking out and applying diverse perspectives and feedback to build and maintain alignment and trust
• Extreme attention to detail, with a passion for data
• Up-to-date on current cultural and social media trends

Software

• Hands-on experience with analytics and campaign setup within Meta Business Manager, Google Ads, social media and retail ad platforms
• Intermediate MS office skills, Excel, Word, PowerPoint and Teams
• Basic Photoshop skills (re-sizing, cropping, saving to new formats) preferred
• Experience with Monday.com project management a plus

Other Requirements

• Ability to travel up to 10% (may include overnight & some international travel)
• Ability to work outside of regularly scheduled work hours as needed

Benefits & Perks - What's In It For You:

Panasonic prioritizes total wellbeing. We offer a wide variety of benefits and programs to support your physical, emotional, financial, social, and environmental health.

• Competitive compensation package
• Comprehensive benefits
• Pet Insurance
• Paid Parental Care Leave
• Employee Referral Program
• Educational Assistance
• Flexible Work Program
• Volunteer time Off
• Casual Dress Code
• Total Well Being Program

We Take Opportunity Seriously:

At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and Honesty have been part of our core values for more than 100 years and we are proud of our diverse culture as an equal opportunity employer.

The wage range of $120,000 - $130,00 is just one component of Panasonic's total package. Actual compensation varies depending on the individual's knowledge, skills, experience, and location. This role may be eligible for discretionary bonuses and incentives. *The minimum hourly wage for this role will be the greater of the posted range, or minimum wage for the location where the employee will be working, subject to local minimum wage requirements.

We understand that your career search may look different than others and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience. If you are actively looking or starting to explore new opportunities, send us your application!

Panasonic is an Equal Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to: race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability status, protected veteran status, or any other characteristic protected by law. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation.

Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S.

Thank you for your interest in Panasonic.

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