Manager, Channel Marketing (Cle de Peau)
Apply NowCompany: Shiseido
Location: New York, NY 10025
Description:
Your Dreams, Our Future.
Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Cl de Peau Beaut, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.
Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.
At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.
WHERE YOU WILL WORK:
Our Shiseido/CPB team places a strong emphasis on excellence, innovation, and social responsibility. The team prioritizes collaboration, creativity, and a customer-centric approach to empower consumers to express themselves with confidence and vitality.
JOB SUMMARY
The key role of the Channel Marketing Manager is to partner with the Executive Director of Marketing in leading the growth and development of the Cl de Peau Beaut brand for the US market. The Manager, Channel Marketing develops and implements marketing strategies to build brand awareness and drive traffic in Cl de Peau Beaut's distribution to maximize growth potential, drive long term profitability and build brand equity.
WHAT YOU WILL DO
Channel Strategy & Management
Sales & Performance Management
Marketing & Promotional Activations:
Reporting & Budget:
Team Management
WHO YOU ARE
If this sounds like you, we want you on our team. Apply today and let's create something beautiful!
#NYlaw #LI-Hybrid
You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization's values.
What We Can Offer You
At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk - it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:
Medical, Dental, & Vision Insurance
Life and Disability Insurance
Paid Time Off
Paid Volunteer Days
Paid Company Holidays
Paid Parental Leave
401K with 6% Company Match
Talent Development & Learning Programs
Internal & International Mobility
Product Discounts & Annual Gratis
Employee Led Affinity Groups
Tuition Reimbursement
The base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits.
Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law
Salary (Min-Max):
Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Cl de Peau Beaut, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.
Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.
At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.
WHERE YOU WILL WORK:
Our Shiseido/CPB team places a strong emphasis on excellence, innovation, and social responsibility. The team prioritizes collaboration, creativity, and a customer-centric approach to empower consumers to express themselves with confidence and vitality.
JOB SUMMARY
The key role of the Channel Marketing Manager is to partner with the Executive Director of Marketing in leading the growth and development of the Cl de Peau Beaut brand for the US market. The Manager, Channel Marketing develops and implements marketing strategies to build brand awareness and drive traffic in Cl de Peau Beaut's distribution to maximize growth potential, drive long term profitability and build brand equity.
WHAT YOU WILL DO
- Lead the development and execution of marketing plans and sampling strategy, including product launches, promotional activities and merchandising strategy.
- Define and implement retailer marketing programs, including the management of presentations, calendars, merchandising, promotional programs, sampling, and retailer ensure Channel specific needs are considered.
- Partner with Media team to develop Channel specific advertising, promotions, and supporting content in collaboration with brand marketing, ecomm, and creative.
- Identify and execute strategic marketing opportunities exclusive to the Channel as well as in-store & online branding programs, in partnership with sales, events, visual merchandising, and integrated marketing.
- Identify opportunities to increase sales, improve productivity and enhance customer omni experience.
- Collaborate with Sales to develop tailored and impactful activations that resonate with customer base and align with brand objectives.
- Analyze SKU and category performance in Channel to identify opportunities to grow key categories in each account.
- Provide analysis and feedback on major product launches as well as core business performance.
- Collaborate with account to develop tailored and impactful activations that resonate with customer base and align with brand objectives.
- Oversee the execution of product launches and promotional activities in store and online and collaborate with Events on seasonal events.
- Identify opportunities to optimize marketing programs.
- Initiate merchandising and visual opportunities specific to stores with visual merchandising team.
- Monitor best practices in the Beauty and Luxury sector to identify opportunities.
- Analyze marketing campaign performance tracking the success of each initiative.
- Gather quantitative and qualitative feedback from the field to determine performance and impact of marketing programs and provide recommendations for program improvements.
- Manage marketing budgets to ensure plans are executed on time and within financial guidelines.
- Lead direct reports, including Channel Marketing Coordinator and Intern.
- co-ad.
- Partner with Sales, Brand and Integrated Marketing teams on long term planning to
WHO YOU ARE
- 5+ years' marketing experience in beauty, retail or luxury experience.
- Bachelor's degree in marketing or related field required.
- Exceptional analytical skills and financial acumen.
- Master of Execution. Meticulous organization, excellent communication and consistent follow-through are a necessity.
- Detail oriented with a strong sense of urgency and ability to manage deadlines with speed and accuracy.
- Must have strong leadership skills and ability to work with people from cross functional departments - dynamic, flexible, positive attitude.
- Embraces both big picture objectives and has impeccable follow-through and time management skills
- Organization and prioritization with a proven ability to multi-task and manage complexity.
- Strong oral, written, communication and presentation skills.
- Knowledge of current marketing trends, media industry news, competitive marketplace, and retail innovation.
- Proficient in Excel, Power Point, Word.
- Circana (formerly NPD) reporting experience a plus.
If this sounds like you, we want you on our team. Apply today and let's create something beautiful!
#NYlaw #LI-Hybrid
You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization's values.
What We Can Offer You
At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk - it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:
Medical, Dental, & Vision Insurance
Life and Disability Insurance
Paid Time Off
Paid Volunteer Days
Paid Company Holidays
Paid Parental Leave
401K with 6% Company Match
Talent Development & Learning Programs
Internal & International Mobility
Product Discounts & Annual Gratis
Employee Led Affinity Groups
Tuition Reimbursement
The base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits.
Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law
Salary (Min-Max):