Manager, Shopper Marketing/e-Commerce

At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet - today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.

Do you have a passion for both Shopper Marketing and e-Commerce? If so, come advance your career as a Manager, Shopper Marketing/e-Commerce where you will play a pivotal role in shaping vision and strategy while overseeing program execution to drive shopper conversion.

This is an Office-Based role that requires the incumbent to be commutable within 95 kilometers of our Mississauga, Ontario office and in the office on Tuesdays, Wednesdays, and Thursdays. Mondays and Fridays are flexible, and you can enjoy half-day Fridays. This job sometimes involves extended work schedules and time commitments and changing priorities along with occasional travel (up to 15%).

HERE'S A TASTE OF WHAT YOU'LL BE DOING

• Digital Marketing Leadership & Guidance - Through account-specific digital marketing investment & activation you will determine optimal investment levels for Retailer Media, execution, and post-analyses. Along with leading search strategies and investments with key retailers and coordinating with agencies.
• Shopper Marketing & Store Activations - Roll up your sleeves as you develop mid/lower-funnel campaigns to drive conversions, partnership programs with other CPG companies and we can't forget.. create assets to be leveraged with Customers and Sales Team (i.e. Flyers, POS, Merchandising, Presentations, etc.), including printing and legal approvals.
• Long-Term Strategic Thinking - Through your strategic thought leadership, you will shape future strategies by developing omni-shopper trend overviews and testing with Retailer Media partners to influence digital investments and experiences plans.
• Make it Better - With a, "Make it Better" mindset, you will contribute to a winning commercial-minded culture by optimizing processes with key vendors. Develop and manage creative assets for Customers and Sales Teams. And oversee daily project management and budget tracking.

YOUR RECIPE FOR SUCCESS

• Bachelor's degree (or higher), preferably in business/marketing or related field preferred or 3 - 5 years of proven experience in related field required.
• Demonstrated experience in e-Commerce & Retailer Activations, ideally within CPG industry
• Experience in Customer Marketing, Shopper Marketing, and/or Sales considered assets
• Ability to translate data into meaningful, actionable insights and implications
• Proven project management skills with a strong bias for action and high proficiency for multi-tasking
• Strong collaboration, communication and influence skills, working with internal and external stakeholders
• Strong understanding of Nielsen/Circana/NPD data for insights and analysis

ABOUT WK KELLOGG CO

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder's passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.com.

WK Kellogg Co is proud to offer industry competitive benefits (Physical, Financial, Emotional, and Social) that vary depending on region and type of role. Be sure to ask your recruiter for more information!

If we can help you with a reasonable accommodation throughout the application or hiring process, please email TalentAssist@wkkellogg.com.

THE FINER PRINT

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

For US applicants:

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow this link.

Let's create gr-r-reat days,

WK Kellogg Co Recruitment