Senior Manager Marketing - Miami Beach, FL

Job Description

The Corcoran Group is seeking a Senior Marketing Manager to play a critical role in overseeing and strategizing agent and brand marketing based in our Miami Beach, FL region. The individual must have advanced knowledge and successful experience working strategically on real estate marketing initiatives and with real estate agents and experience managing a team as well as interacting with senior management.

The individual will work independently from our Miami Beach office and report to the VP of Marketing based in New York and the Director of Marketing based in Palm Beach, in collaboration with the South Florida Marketing Director. Additionally, the individual will need to spend time interacting with agents and staff at our Bal Harbour/Surfside Miami office.

Responsibilities:

• Working proactively and collaboratively to champion the Corcoran brand and grow our agents' business.
• Act as regional expert as it pertains to competitive intelligence, digital data results understanding, unique marketing, event and promotional opportunities.
• Working directly with agents on creative ideation and execution of marketing materials including, but not limited to, pitch presentations, advertising plans, direct mail campaigns, social media content calendars, as well as other forms of digital/print collateral.
• Supporting the Sales Director (Broker) on agent retention and recruitment efforts.
• Working in partnership with the regional Agent Experience Manager to onboard new agents.
• Working with the agent education, IT, and digital marketing teams to ensure agents are sufficiently trained in and using Corcoran's latest internal marketing tools.
• Evangelize tools and brand messaging to help increase agent adoption and awareness.
• Assisting agents with utilization of brand materials and platforms to implement property marketing strategies.
• Create agent/property marketing proposals that include budget planning spreadsheets, personal branding conceptions and initiative action plans.
• Conduct social media audits to ensure best practices are being used and recommend strategies to agents directly.
• Staying abreast of current marketing tactics to serve as a constant source of support and intelligence for agents.
• Collaborating with the Marketing Director and other key team members on campaign projects.
• Proactively outreach to agents and follow up on initiatives to create powerful case studies on successful strategies that can be leveraged to motivate additional agent marketing efforts.
• Participating in off-site events such as open houses, cocktail hours, local conferences (The Real Deal), and company initiatives.
• Regularly communicate active initiatives and updates to the VP of Marketing in addition to various team members, the Miami Sales Director and Corcoran CEO and CMO in New York.

Qualifications:

• 5+ years of marketing, advertising, public relations, or brand strategy experience. At least 2 years working in the real estate or new development industry specifically.
• A balance of strategic planning and hands-on execution (with an all-hands on deck mentality)
• Understand strategic approach to marketing and leveraging purpose-driven results. The right person for this role will hold the confidence to establish themselves as an expert in our field, providing effective guidance for all agent levels (i.e. from low-cost marketing plans to $50M+ pitch decks).
• Ability to turn complex business issues and opportunities into simple, executable, results-driven solutions.
• Accustomed to managing multiple clients simultaneously. Must be able to handle all situations with diplomacy.
• Excellent organization, verbal/written communication skills; project management experience a plus.
• Adept at juggling multiple priorities, challenges and deadlines without sacrificing quality.
• Demonstrated ability to thrive in an entrepreneurial, collaborative, self-motivated and fast-paced environment.
• Strong proficiency in Microsoft Office Suite (Word, Excel, and PowerPoint). Working knowledge of Adobe Creative Suites is a huge plus (specifically InDesign, Photoshop).
• Experience managing team members as well as senior executives and management.
• Ability to speak Spanish is a plus.

About Us

Through its New York City, Hamptons and South Florida brokerages, along with its rapidly growing affiliate network, Corcoran is home to more than 120 offices and more than 5,000 independent salespersons in key urban, suburban, and resort markets nationwide. Corcoran is a subsidiary of Anywhere Real Estate Inc.

Anywhere Real Estate Inc. (NYSE: HOUS) is on a mission to empower everyone's next move. Home to some of the most recognized brands in real estate Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA, and Sotheby's International Realty

The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.

At Anywhere Real Estate, diversity fuels success - for our company, for our employees, and for our industry. We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone's next move. We pursue talent - strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value diversity - respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base - through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company's diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report.

You'll find our commitment to diversity reflected in our achievements:

• Recognized as one of the World's Most Ethical Companies since 2011.
• Anywhere has also been designated a Great Place to Work since 2019.
• Recognized by Fortune as one of America's Most Innovative Companies.
• Honored by Forbes as one of the World's Best Employers for Diversity and Top Female Friendly Companies.

With a diverse employee population, we know we will succeed together and move real estate to what's next. We hope you'll join us.