Senior Commercial Account Executive (P572)

84.51 Overview:

84.51 is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51 Insights, 84.51 Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Join us at 84.51!

The intersection of media & commerce is creating new opportunities for advertisers to drive demand & grow share. 84.51 leverages rich 1P data to target messages, bridge advertising into commerce and transparently evaluate effectiveness of media activations. Retail will transform the media ecosystem and Kroger will be at the forefront.

As a Senior Account Executive, your responsibilities will be to partner with our clients to understand their business objectives and brand strategies, building effective digital media plans leveraging our 84.51 suite of products. Identifying new areas of growth within our existing clients, unlocking national dollars from marketing & agency teams will be critical to success. You will work with cross functional teams to develop the right plan, execute the plan, and deliver advertising recommendations that deliver against media objectives. To be successful you must understand the ever-changing industry landscape as we deliver on our promise to become the industry's preferred media company.

RESPONSIBILITIES:

• Responsible for end-to-end sales strategy of 51's suite of solutions with our client and agency partners, with support from Sales Director.
• Partners with the Account Management team and Sales Director to drive the selling cycle with a portfolio of CPG and / or Non-Endemic clients
• Focus on business development by prospecting, penetrating, and creating new executive level relationships with clients, driving advertising opportunities to closure in new business environment
• Develops and executes against a comprehensive plan that meets or exceeds revenue and market share in a defined territory and/or industry vertical
• Partners with cross functional teams to ensure seamless execution environment
• Partners with the product solution team to identify new advertising opportunities
• Utilizes Sales CRM tool to track all pertinent account information and sales progress as well as forecast and prioritize to achieve quarterly quota goals

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

• Digital media and advertising sales experience with desired career growth in sales
• Digital media trends / technologies & acute understanding of agency landscape
• Data to insights driven acumen; experience in using insights to influence decision making
• Proven results of driving and exceeding revenue targets
• Proven client leadership skills; ability to develop relationships and influence
• Demonstrated self-starter skills; motivated by the challenge of the hunt
• Excellent communication, presentation and interpersonal skills.
• Exemplifies 84.51 Leadership Success Factors and CSA Function Competencies
• Bachelors' degree B.A. / B.S or equivalent work experience
• 5+ years of relevant professional experience including at least 5+ years of digital media sales, analytics and/or marketing experience
• Travel will be required; upwards of 35%-50%

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Pay Transparency and Benefits

• The stated salary range represents the entire span applicable across all geographic markets from lowest to highest. Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor. In addition to salary, this position is also eligible for variable compensation.
• Below is a list of some of the benefits we offer our associates:
• Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
• Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
• Happiness: Hybrid work environment. Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.

Pay Range

$100,000-$200,000 USD