Director of E-Commerce

Director of eCommerce

Department: eCommerce / Digital Marketing

Reports To: General Manager - SMI Properties

Employment Type: Full-time

Job Overview

The Director of eCommerce will be responsible for leading and optimizing all eCommerce initiatives, including developing and executing digital sales strategies, managing the online store, and driving growth across all eCommerce channels. This role is key in aligning the eCommerce function with broader company goals and ensuring our digital experience meets customer needs and exceeds expectations.

Key Responsibilities

Strategic Leadership:

• Develop and execute a comprehensive eCommerce strategy aligned with the company's goals and growth objectives.
• Lead cross-functional teams, including digital marketing, product, customer experience, and IT, to implement the eCommerce strategy effectively.
• Identify and capitalize on new digital revenue opportunities, both regionally and globally.

Platform Management:

• Oversee the day-to-day management and optimization of the company's eCommerce website, ensuring high performance, user experience, and conversion rates.
• Collaborate with IT and development teams to ensure the technical infrastructure supports business growth and customer needs.
• Ensure the website and mobile platforms are user-friendly, visually appealing, and optimized for maximum performance across devices.
• Assist as needed with order selection and fulfillment

Data-Driven Decision Making:

• Utilize data and analytics to monitor site performance, customer behavior, and digital marketing effectiveness.
• Create and analyze reports on KPIs (key performance indicators) such as revenue growth, customer acquisition, conversion rates, and average order value.
• Implement A/B testing and customer segmentation strategies to improve customer engagement and increase sales.

Customer Experience & Engagement:

• Focus on delivering an exceptional, seamless customer journey from browsing to purchase, including site navigation, product discovery, checkout, and post-purchase experience.
• Implement personalized content and promotions based on customer data and behaviors.
• Foster customer loyalty through effective CRM strategies, including email marketing, retargeting, and loyalty programs.

Team Leadership & Collaboration:

• Collaborate with marketing, merchandising, IT, and logistics teams to ensure the seamless execution of campaigns and initiatives.
• Stay up-to-date with industry trends, new technologies, and competitor strategies to keep the eCommerce business competitive.

Budget & P&L Management:

• Manage the eCommerce budget and ensure efficient allocation of resources to meet revenue targets.
• Track and report on financial performance, identifying opportunities for cost optimization and increased profitability.

Qualifications

Education & Experience:

• High School Diploma or equivalent required; Bachelor's degree preferred
• 8+ years of experience in eCommerce, digital marketing, or related fields, with at least 5 years in a leadership role.
• Proven track record of driving online sales growth, managing P&L, and optimizing eCommerce platforms.

Skills & Competencies:

• Expertise in eCommerce platforms (Shopify, Magento, WooCommerce, etc.), website analytics (Google Analytics), and digital marketing tools (SEO, SEM, email marketing, CRM).
• Strong understanding of eCommerce analytics, user experience, and conversion optimization.
• Experience managing digital marketing campaigns and budgets.
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically while executing tactically to meet business goals.
• Strong project management skills and ability to handle multiple priorities simultaneously.

Benefits

• Competitive Pay,
• Generous Paid Vacation and Holidays,
• Health, Dental, Vision, and FSA plans offered
• 401(k)
• Employee Discounts
• Free Race Tickets