Marketing Operations Specialist, Consultant - B2B

Job Description

Your Role

The B2B Growth team develops strategies for B2B commercial acquisition, retention and go-to-market initiatives to support sales enablement. The Marketing Operations Specialist, Consultant - Commercial will report to the Senior Manager, B2B Growth. In this role you will manage intake support of marketing initiatives including project management across the B2B Growth team.

Responsibilities

Your Work

In this role, you will:

• Collaborate with marketing, sales, digital, product and other internal parties to support marketing initiatives that drive growth in accordance with annual business planning
• Intake and develop project plans for campaigns and other deliverables including preparing creative briefs, estimating costs, time schedules, resource allocation, production schedules
• Drive successful implementation including reviews and approvals of marketing materials; tracking budgets and project deliverables / milestones; coordinating vendor and internal unit activities and preparing reports and communications on project status to management
• Collaborate with internal partners to help analyze results from marketing campaigns, and programs in developing value propositions and messages; share findings with management, and team members; and recommend actions based on findings
• Primary contact and liaison with key internal partners for integration and alignment with member marketing, operations and communications
• Supports commercial 1st sale strategy development by working with the Insights team on B2B research to understand industry trends and share learnings with the team
• Primary point of contact for managing Workfront, Smartsheet and JIRA processes from end-to-end
• Develops project status reports to update leaders and sales on progress
• Engages cross functionally with key stakeholders for input and alignment on projects
• Works closely with Sr. Manager to help get a better understanding of the B2B projects to inform on annual planning for 1st sale strategy

Qualifications

Your Knowledge and Experience

• Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
• Requires at least 7 years of prior relevant experience, including marketing
• Requires experience in project management leveraging tools like Workfront, Smartsheet, and JIRA
• Requires strong business acumen with critical thinking, problem-solving and decision-making expertise in collaboration with creative teams, project partners and internal customers
• Knowledge of health plans and insurance products and services desired
• Knowledge of marketing principles and practices including product launch and promotion desired
• Experience in B2B marketing, sales enablement and go-to-market launches highly desired
• Embraces change, exemplifies agile principles, embodies a continuous improvement mindset, anticipating business needs while being flexible with shifting priorities
• Excellent interpersonal, negotiation, written and verbal communication skills
• Ability to independently develop and implement project plans

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About the Team

About Blue Shield of California

As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.

At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities - join us!

Our Values:

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model:

At Blue Shield of California and the Ascendiun Family of Companies, we believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility. As we continue to evolve our workplace model, our focus remains on creating spaces where our people can connect with purpose - whether working in the office or through a hybrid approach - by providing clear expectations while respecting the diverse needs of our workforce.

Two Ways of Working:

• Hybrid (Default): Work from a business unit-approved office at least two (2) times per month (for roles below Director-level) or once per week (for Director-level roles and above).Exceptions:

o Member-facing and approved out-of-state roles remain remote.

o Employees living more than 50 miles from their assigned offices are expected to work with their managers on a plan for periodic office visits.

o For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

• On-Site: Work from a business unit-approved office an average of four (4) or more days a week.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.