VP Digital Marketing

Our leaders work from the headquarters office in Santa Ana, CA on Tuesdays, Wednesdays, and Thursdays. They may choose to work remote on Mondays and Fridays.

Ready to disrupt the status quo and transform the Future?Are you an innovative, high-energy marketing leader with a passion for driving transformation? Do you thrive on disrupting industries, creating powerful brand narratives, and leading teams to deliver exceptional growth? If so, we want to hear from you.

Our organization is seeking a VP Digital Marketing to redefine how marketing impacts the banking industry. We're looking for a trailblazer who is bold, data-driven, and customer-obsessed, with a proven track record of building brands, driving lead generation, and delivering measurable results.

What You'll Do:

As VP of Digital Marketing, you will work closely with our Chief Marketing & Retail Officer (CMRO) to develop and execute innovative strategies that align with business goals. Your mission: to create marketing initiatives that build awareness, fuel growth, and establish industry leadership.

Strategic Leadership:

• Partner with the CMRO to craft and implement a cohesive marketing strategy.
• Mentor and inspire a team, creating a goal-oriented, results-driven environment.
• Stay ahead of trends and lead cross-functional teams to deliver impactful campaigns.
• Drive Product Management, Development and Cross-Selling/Upselling

Creative Vision:

• Develop bold, attention-grabbing creative campaigns that build brand awareness and resonates with diverse and targeted audiences.
• Effectively and efficiently lead a complex Creative Queue/Factory for both internal and retail outlets.
• Champion innovation and foster a culture of experimentation and collaboration.

Lead Generation:

• Design programs to attract and convert customers through digital and traditional channels.
• Optimize marketing funnels to maximize ROI and conversion rates.
• Partner with sales and product teams to ensure alignment on lead quality and follow-up strategies.

Data-Driven Decisions:

• Establish key performance indicators (KPIs) to measure marketing effectiveness.
• Leverage analytics to measure campaign effectiveness and refine strategies.
• Share insights to demonstrate marketing's impact on revenue and growth.

Media Excellence:

• Manage multi-channel campaigns to ensure messaging reaches the right audience at the right time.
• Explore emerging platforms to maintain a competitive edge.

What You Bring:

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• 10+ years of progressive leadership experience in marketing with a strong emphasis on strategic planning, branding, digital experiences/storytelling, lead generation, and media management.
• Experience in regulated categories like Financial Services, Healthcare and/or other "Click & Mortar" Services, such as Online Marketing for Retail is preferred.
• Online experience in Brand launches, relaunches, Lead Gen, or Retail Openings a plus.
• Demonstrated success in driving measurable growth through data-driven marketing strategies.
• Exceptional communication and leadership skills, with experience managing and mentoring diverse teams.
• Proven ability to collaborate across departments, including sales, product, and operations.
• Proficiency in marketing technologies, analytics platforms, and CRM tools a plus.
• Collaboration with Tech partners in coding, cybersecurity, etc. to bring online marketing to life in an effective and safe way.

What We Offer:

You'll be part of a dynamic team dedicated to reshaping how banking is perceived and experienced. Together, we'll create meaningful connections with customers, foster growth, and transform the industry.

Monetary Growth:

• Final offers based on qualifications, experience, and internal equity. The range for the VP Digital Marketing role is $184,000.00 - $244,000.00 annually.
• 401(k) with a 3% employer contribution AND a dollar-for-dollar matching of up to 5%.
• Annual discretionary bonuses.
• Annual performance merit increases.
• Educational grants up to $2,000 annually.

Time Off:

• 18 vacation days accrued per year. Increases to 21 days on your 5 year anniversary.
• 7 sick days accrued per year.
• Paid Holidays.

Health & Wellness: From day one Anthem HMO or PPO, Delta Dental, and Unum products.

We perform thorough background and credit check. EOE