2025-2026 Director, Communications, Marketing and Public Relations, (Anticiapted)

Qualifications

MINIMUM QUALIFICATIONS:

• Bachelor's degree from an accredited institution in Communications, Marketing, Public Relations, Journalism, or related field.
• Eight years of progressively responsible and effective leadership in communications, marketing, public relations, or closely related.
• Demonstrated successful experience in brand development and management.
• Experience in media relations and crisis communications.
• Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Teams, Outlook).
• Valid Florida driver license.

PREFERRED QUALIFICATIONS:

• Master's degree from an accredited institution in Communications, Marketing, Public Relations, Journalism, or related field.
• Three years of experience providing leadership of communications and marketing campaigns in a large public school district.
• Proficiency in digital marketing tools, social media platforms, and content management systems.
• Industry specific certification such as APR or CCP.

Relevant work experience or education may be substituted to satisfy minimum qualifications.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Extensive knowledge of current research, theory, and best practices related to the position.
• Knowledge of graphic design, video production, and multimedia content creation.
• Knowledge and skill in designing, implementing, and assessing the effectiveness of marketing strategies using data driven decision making.
• Knowledge and skill in crisis management communication techniques and strategies.
• Strong leadership skills with the ability to effectively manage the work of others by providing guidance and motivation while establishing goals and expectations of accountability.
• Excellent interpersonal, verbal, written communication, and presentation skills.
• Ability to anticipate and diffuse problems before they occur.
• Ability to take initiative to plan, organize, coordinate, and perform work in various situations when numerous and diverse demands are involved.
• Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure.
• Ability to work collaboratively and build strategic relations with leadership, colleagues, community partners, and the public.
• Ability to maintain a professional demeanor during stressful and highly visible situations.
• Ability to work a flexible schedule which may include occasional evenings and weekends.

Adopted: 04/08/2025

Responsibilities

ESSENTIAL JOB FUNCTIONS:

Strategic Communications & Public Relations

• Develop and execute a district-wide communication and public relations strategy to enhance the district's image and community engagement.
• Serve as the Public Information Officer and primary spokesperson for the district, ensuring clear, transparent, and timely communication with all media sources.
• Prepare press releases, media kits, op-eds, and other relevant materials.
• Maintain positive relationships with the media and coordinate all media inquiries, press releases, and interviews.
• Develop, monitor, and assist in the implementation of the district crisis communication plan.
• Facilitate crisis communication with parents, students, employees, and the media during all district emergencies.
• Build relationships with parents, community organizations, and business partners to foster collaboration and support for district initiatives.
• Develop proactive communications to inform the community of district and school initiatives, events, and programs.
• Develop internal communication strategies to keep employees informed and engaged.
• Allocate resources effectively to ensure the successful execution of communication and marketing initiatives.

Marketing & Branding

• Ensure brand consistency across all communication channels and materials.
• Conduct market research to identify target audiences and develop tailored initiatives and campaigns.
• Develop and successfully implement marketing campaigns to support district initiatives, enrollment efforts, and special programs.
• Oversee the creation of digital and print marketing materials, including brochures, newsletters, and promotional videos.

Digital & Internal Communications

• Manage the district's social media presence, ensuring engaging and informative content.
• Oversee the management of the district's cable TV access channel and broadcasting of all school board meetings.
• Guide the production of high-quality creative assets including videos, graphics, and multimedia content.
• Oversee the district and school websites and social media platforms to ensure accurate, effective communications and consistency in branding.
• Support school principals and staff in their communication efforts to maintain alignment with district messaging and branding.
• Remain current on social media accessibility standards and ensure all district and school social media sites meet accessibility standards.
• Utilize data analytics to track engagement, monitor trends, and adjust strategies accordingly.

Adopted: 04/08/2025

Additional Job Information

$107,018.40, U20, 8 hours, 255 days

Compensation may increase based upon relevant education and experience.