Head of Growth Marketing

Head of Growth Marketing

Department: Marketing

Employment Type: Full Time

Location: Boston

Reporting To: US Marketing Director

Compensation: $130,000 - $140,000 / year

Description

Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions.

Guided by our shared missions-'Making the World a Better Place to Work' and 'Enriching Connections, For Good'-we're committed to transforming workplaces and improving people's daily lives.

Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.

Your Role in our Mission

The Head of Growth Marketing will develop and execute marketing strategies aligned to our ambitious new business targets, taking our revenue growth to the next level.

This role demands strong analytics skills, agility and focus, especially when working with senior stakeholders, cross-functional teams and agencies to deliver impactful programs. If you are passionate about creating high-impact marketing strategies and enjoy working in a dynamic environment, we'd love to hear from you!

Some of Your Responsibilities & Core Duties will be:

• Manage the growth marketing budget, two direct reports and two agencies
• Develop and implement the regional growth marketing strategy to drive pipeline growth and achieve revenue targets
• Manage and oversee integrated marketing campaigns across a variety of both paid and owned channels: email; search; digital; social; events; partnerships
• Act as a key player in the evolution of our GTM strategy as we work to fully integrate Reward Gateway into Edenred
• Utilize advanced analytics and data science techniques to identify key growth drivers, measure performance, and forecast results
• Build strong relationships with Sales team to ensure alignment of growth plans, improve performance across the entire Sales funnel and support outbound activity
• Collaborate with the broader US marketing team, including content, events, customer, brand and product marketing, to execute the new business strategy
• Partner closely with global marketing operations to establish robust measurement frameworks and KPIs, enabling data-driven decision-making and continuous optimization to support the company's growth objectives

Experience and Skills You Need in this Role:

• Experience in B2B growth marketing, preferably in SaaS software
• A proven track record of developing and executing successful demand-generation strategies that drive business growth
• Proficient in pipeline forecasting, reporting, and analysis
• Experience in managing annual budgets of ~$1M
• Exceptional strategic thinking abilities, with a demonstrated capacity to influence and align cross-functional teams toward common revenue objectives in a high-growth environment
• Strong knowledge of marketing technology solutions (e.g. Salesforce, Hubspot, 6sense)
• Highly effective in written and verbal communication, with a strong ability to convey ideas clearly
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities

The Interview Process:

• Phone screen with a member of the Talent Acquisition Team
• First stage interview with the US Marketing Director
• Second round interview with Head of Global Marketing Operations, Head of US Sales and US Director of Channel Sales and Partnerships
• Final interview with the US Marketing Director

At Reward Gateway | Edenred, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.

Be comfortable. Be you.
We want all our employees to feel comfortable bringing their passion, creativity and individuality to work. We value all cultures, backgrounds and experiences, as we truly believe that diversity drives innovation. Express yourself, join our community and help us Make the World a Better Place to Work!

We hire BETTER.
Find out more about Reward Gateways' approach to benefits, equality, talent, technology, empathy and what you'll get in return for joining our Mission at rg.co/lifeatrg.