Senior Manager, Channel Marketing - Sr. Flo Affinity Channel Marketing Manager

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Job Description

The Sr. Flo Affinity Marketing Channel Manager is responsible for developing and coordinating executing marketing strategies through Moen corporate, partner marketing organizations, and partner agents and salespeople to achieve the P&L objectives of the department. He/She/They will be skilled at building alignment and engagement when leading cross-functional teams including Category Management, Business Development, Sales, Digital/eBusiness, RGM, CMI, Marketing Communications, Global Brand Development (GBD), and IT.

Responsibilities

• In partnership with Affinity Account leads, create strategy and tactics to share with Affinity partners to facilitate their marketing of Moen's Flo product to their customers or members.
• Coordinate and lead cross functional teams with both Moen and partners brand, marketing, IT, and eCommerce team to support the achievement of group's quarterly sales targets.
• Manage, measure, and update all customer acquisition tactics implemented by partners and influence those partners to make changes to maximize marketing returns.
• Make conference and trade show recommendations to leadership, negotiating contracts, arranging speaking spots, and coordinating successful execution of a dozen or more shows annually.
• Create PR and earned media strategy to gain bottoms-up consumer interest in Flo and create buzz, resulting in measurable sales for our partners.
• Lead creation and development of marketing support materials, webinars, and other tools to help train partners and their agents on presenting Flo and deliver those materials through direct communication with stakeholders.
• Serve as the primary marketing and PR contact for dozens of affinity partners, co-developing marketing plans and aligning sales expectations.
• Understand P&L objectives to make sound go-to-market recommendations to drive top and bottom lines.
• Manage the marketing budget for Flo Insurance / Affinity sales.
• Build and maintain expertise through field travel, attendance at industry events, competitive analysis, and close collaboration with segment, sales and category management partners.

Qualifications

• Bachelor's degree in marketing, Business or a related field is required; MBA is preferred.
• Minimum of 7-10 years of marketing and experience selling products or services through partners is required. Experience within the Insurance or other affinity marketing channels is preferred.
• Knowledge of specific marketing techniques such as email, social, paid search, webinar marketing, and other tactics required,
• Demonstrated ability to lead through influence, collaboration, engagement and building trust.
• Demonstrated solid analytical and organizational skills and problem-solving ability with basic financial acumen.
• Demonstrated ability to communicate effectively with all levels of the business.
• High level of proficiency with Microsoft Office Suite.
• Ability to travel approximately 20% of the time.

Additional Information

Additional Information:

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $105,000 USD - $165,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates' feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

We are committed to a diverse and inclusive workplace and encourage applicants from all backgrounds to apply. To support our efforts, we invite you to voluntarily share your gender, ethnicity, and veteran status. This information is confidential and helps us ensure an inclusive hiring process and improve our diversity initiatives.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.