Ad Strategy Manager

The Ad Strategy Manager will join the core Ad Monetization Hub and collaborate closely with franchise game teams to deploy optimal ad monetization strategies and best practices that enhance retention and drive long-term growth objectives. In addition, work with the marketing, data and platforms teams to develop engagement and monetization strategies for individual games and the entire Stillfront game portfolio.

Position Overview

We are seeking a talented Ad Strategy Manager to join our dynamic team. You will be responsible for optimizing ad monetization strategies across multiple mobile game franchises within Stillfront's ad monetization hub. You will drive revenue growth by improving ad placements, optimizing network partnerships, and leveraging data-driven insights to enhance user experience and maximize ARPDAU.

YOUR MISSION

• Develop and execute ad monetization strategies to increase ARPDAU and overall ad revenue
• Identify new monetization opportunities, like. innovative ad formats, direct deals, and hybrid ad strategies
• Leverage ad performance data and A/B testing to identify high-impact optimizations
• Establish and maintain KPIs for ad revenue performance, regularly reporting findings and strategic recommendations
• Work closely with game studios to align ad strategy with user experience and player engagement
• Partner with engineering teams to implement and test new ad placements and mediation settings
• Collaborate with UA & product teams to ensure a balanced approach between ads and IAP
• Stay updated on industry trends, best practices, and emerging technologies to continuously innovate and improve our products

YOUR BACKSTORY

• 3+ years of experience in mobile ad monetization, ad operations, or ad strategy (gaming industry preferred)
• Strong knowledge of mediation platforms (e.g., IronSource/LevelPlay, MAX, AdMob), ad networks, and mobile game genres
• Proficiency in identifying ad opportunities through A/B testing additional ad placements, segmentation rules, and ad formats, supported by data analytics
• Proven track record of increasing ad revenue through strategic optimizations
• Ability to analyze large datasets and translate findings into actionable revenue-driving strategies
• Strong negotiation and relationship management skills with ad networks and partners
• Self-starter with a proactive and problem-solving mindset
• Familiarity with JIRA, Google Data Studio, Looker
• Excellent analytical skills with the ability to interpret data & translate insights into actionable plans
• Effective communication and leadership skills, with the ability to collaborate across teams and influence stakeholders
• Passion for gaming and a deep understanding of player motivations and preferences

Benefits

• Competitive salary and comprehensive benefits package
• Work in a dynamic environment with high exposure to a wide variety of genres, diversified products, and ad strategies
• Flexible working hours and a supportive, collaborative work environment
• Opportunity to work with a talented team of professionals and make a significant impact on a globally recognized product

How to Apply

Please submit your resume and cover letter outlining your relevant experience and why you are interested in joining Stillfront. We look forward to hearing from you!

StillfrontGroup is a global gaming company. We develop a wide range of digital games that attract over 50 million players each month. From well-established franchises like Supremacy, Big Farm, and BitLife to niche games, we span many different genres, including strategy, simulation, RPG and action, and casual and mash-up games.We believe gaming can be a force for good. And we want to create a gaming universe that is digital, affordable, equal, and sustainable. So, we focus on developing games that are all about having a rewarding hobby, a great social experience, or a strategic challenge.

Department Marketing & User Acquisition Locations Miami Studios Stillfront Hubs & HQ Employment types Permanent Employment contracts Full time