Senior Marketing Manager, Parks & Experiences

Job Description

Bring your passion and marketing expertise to deliver the most epic and immersive LEGO brand experiences for families with children 2-12 visiting the LEGOLAND parks and discovery centers. Build brand love and loyalty to the millions of guests across the world!

Core Responsibilities

• Develop global go-to-market strategy and activation plans that are aligned with overall LEGO priorities and Merlin ambitions
• Ensure strong connected ecosystem, CRM platforms and wider digital integration
• Own and lead the integration of key franchises/passion points and ensure they are brought to life in parks and discovery centers in a consistent and connected way
• Be the point of contact for global, regional and local Merlin marketing teams and support their marketing integration towards LEGO owned, earned, shared and paid channels. - Special attention to the Americas region
• Represent Merlin Entertainments towards the wider LEGO Group organization and global marketing teams. Help unleash the full potential of the parks and discovery centers within the wider LEGO ecosystem
• Support brand stewardship team and be an integrated part of the global marketing team

Play your part in our team succeeding

The LEGO Brand Parks and Experience team is a part of LEGO Holding division in the LEGO Group and supports the LEGO mission to inspire and develop the builders of tomorrow. Our overall responsibility is to drive the strategic partnership between the LEGO Group and Merlin Entertainments. Our purpose is to leverage synergies and create consistent and connected experiences across LEGOLAND and the LEGO Group.

Our mission is to deliver fun and immersive experiences that are on an epic scale and sparking a lifetime of play, creativity and imagination. In this role you will be a part of the team responsible for brand, marketing and innovation within LEGO Brand Parks and Experience team.

Merlin Entertainments Group is the second largest theme park operator in the world. Among others, the group owns and operates 10 LEGOLAND Parks, 29 indoor LEGOLAND Discovery Centers, 9 LEGOLAND Hotels and 4 LEGOLAND Water Parks with more than 17 million guests a year.

Do you have what it takes?

• Proven experience managing a top tier global brand/IP
• Strong marketing and brand skills with strong proven record of building brands
• Experience in working in a global company and across markets and cultures
• Collaborative with demonstrated ability to navigate a sophisticated people network and cultures
• Ability to balance global direction and localized approach.
• Exceptional communication skills and a dedicated team player with strong personal integrity.
• Able to work effectively both autonomously and as part of a team.
• Strong digital experience
• Proficient in English
• 10% travel per year

Additional details on this position

• The salary for this position has a range of $124,700 - $187,000 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
• This position will initially be based at 501 Boylston St. in Boston, before moving to a new office location at 1001 Boylston St. by mid-2025. Our hiring teams will discuss this with you during the interview stages.
• Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
• No relocation assistance is offered for this position.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here are some of what to expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow."

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.