Product Marketing Manager, Creative Product
Apply NowCompany: TikTok
Location: San Jose, CA 95123
Description:
Responsibilities
Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation and optimization, to empower and inspire advertisers, creators, and other 3rd parties in the ecosystem to create and deliver the best engaging creative experiences to the end users.
We are user-oriented and dedicated to technical excellence. We aim to drive and lead the technology renovation in the ads tech and creative industry, powering products and driving values for our clients, creators, and the whole ecosystem.
The North America TikTok Creative team is looking for an experienced Product Marketing Manager who will be responsible for providing inbound, outbound, and operational support throughout the product development lifecycle and ensuring success across key products and business initiatives.
Responsibilities:
- Product Strategy: Identify opportunities for product iteration and improvement, and collaborate with the product team to prioritize and create strategic plans that drive product and solution adoption.
- Outbound Marketing: Develop and execute strategic Go-To-Market plans to drive product adoption across key verticals. Create impactful marketing collateral, including pitch decks, product guides, playbooks, and case studies, to support sales enablement and market education.
- Inbound & Research: Lead industry and customer research initiatives, collecting valuable feedback and insights from advertisers to inform product and market strategies.
- Project Management: Demonstrate strong project management skills by collaborating with cross-functional teams (product, sales, creators, partners, and marketing) to address business challenges and develop efficient SOPs.
- Data-Driven Decision Making: Utilize strong data analysis skills to identify business opportunities and challenges. Share actionable insights and provide strategic recommendations to the regional client operations team.
Qualifications
Minimum Qualifications:
- 4+ years of experience in product marketing or operational roles within advertising, with a solid understanding of digital advertising and the creator economy.
- A proven track record of incubating or launching new products. Experienced in both inbound and outbound marketing strategies.
- Proactive self-starter with strong project management abilities, adept at quickly understanding key contexts, identifying risks, and collaborating with stakeholders to drive results.
- Highly analytical, data-driven, and focused on delivering measurable outcomes.
Preferred Qualifications:
- Exceptional communicator and team player, skilled in navigating global organizational structures, aligning cross-functional teams, and achieving shared objectives.
- Comfortable with setting ambitious goals, assessing the current landscape, developing actionable strategies, and executing rapid iterations while continuously optimizing processes.
- Thrives in a dynamic, fast-paced, and culturally diverse environment.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation and optimization, to empower and inspire advertisers, creators, and other 3rd parties in the ecosystem to create and deliver the best engaging creative experiences to the end users.
We are user-oriented and dedicated to technical excellence. We aim to drive and lead the technology renovation in the ads tech and creative industry, powering products and driving values for our clients, creators, and the whole ecosystem.
The North America TikTok Creative team is looking for an experienced Product Marketing Manager who will be responsible for providing inbound, outbound, and operational support throughout the product development lifecycle and ensuring success across key products and business initiatives.
Responsibilities:
- Product Strategy: Identify opportunities for product iteration and improvement, and collaborate with the product team to prioritize and create strategic plans that drive product and solution adoption.
- Outbound Marketing: Develop and execute strategic Go-To-Market plans to drive product adoption across key verticals. Create impactful marketing collateral, including pitch decks, product guides, playbooks, and case studies, to support sales enablement and market education.
- Inbound & Research: Lead industry and customer research initiatives, collecting valuable feedback and insights from advertisers to inform product and market strategies.
- Project Management: Demonstrate strong project management skills by collaborating with cross-functional teams (product, sales, creators, partners, and marketing) to address business challenges and develop efficient SOPs.
- Data-Driven Decision Making: Utilize strong data analysis skills to identify business opportunities and challenges. Share actionable insights and provide strategic recommendations to the regional client operations team.
Qualifications
Minimum Qualifications:
- 4+ years of experience in product marketing or operational roles within advertising, with a solid understanding of digital advertising and the creator economy.
- A proven track record of incubating or launching new products. Experienced in both inbound and outbound marketing strategies.
- Proactive self-starter with strong project management abilities, adept at quickly understanding key contexts, identifying risks, and collaborating with stakeholders to drive results.
- Highly analytical, data-driven, and focused on delivering measurable outcomes.
Preferred Qualifications:
- Exceptional communicator and team player, skilled in navigating global organizational structures, aligning cross-functional teams, and achieving shared objectives.
- Comfortable with setting ambitious goals, assessing the current landscape, developing actionable strategies, and executing rapid iterations while continuously optimizing processes.
- Thrives in a dynamic, fast-paced, and culturally diverse environment.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request