Chief Growth Officer

Job Summary:
Reporting directly to the Portfolio Leader of Americas/ANZ, the Chief Growth Officer (CGO) works closely with commercial leaders, business units and key stakeholders across the Americas/ANZ portfolio to identify new opportunities for organic growth. This position also involves directly leading the Modaxo Media Group, overseeing Transit Unplugged TV, Parking Live, and related media assets. The role requires familiarity and comfort leading in a decentralized operating environment and alignment with Modaxo's core values, including integrity, transparency, accountability, and ability to think long-term but execute with urgency.

A Chief Growth Officer (CGO) is the champion responsible for driving the overall growth strategy encompassing areas like sales, marketing, customer experience, and partnerships. To be effective in this role, a candidate should possess diverse experiences, skills, and experience with metrics that demonstrate their ability to scale businesses and generate sustainable growth. A CGO has an educational background such as a bachelor's degree in business, marketing, or a related field; a master's degree in business administration (MBA) is preferred.

Job Description:

Required Experiences & Key Success Metrics for a Chief Growth Officer:

Strategic Leadership:

• Over 10 years of leadership experience in growth, marketing, sales, or product management roles, preferably in the software industry, with at least 5-7 years in senior leadership positions.
• Proven experience leading cross-functional teams of 10-50 staff (marketing, sales, product, etc.) to implement growth strategies.
• A track record of leading company-wide initiatives resulting in sustained organic growth of more than 10% annually.
• Experience in defining and executing long-term growth strategies that align with company objectives.
• Ability to influence and communicate with C-suite executives and stakeholders to drive buy-in for growth initiatives.

Data-Driven Decision Making:

• At least 3-5 years of experience using data analytics tools (e.g., Google Analytics, Tableau, HubSpot, CRM platforms, etc.) to monitor and optimize performance and derive actionable insights.
• Understanding of key performance indicators (KPIs) related to customer acquisition, retention, lifetime value (LTV), and return on investment (ROI), with improvements of 10-20% over a 1-2-year period.
• Comfort with A/B testing, cohort analysis, and customer segmentation to optimize growth tactics.

Revenue Growth & Sales Leadership:

• Define Sales & Marketing (S&M) operational excellence, performance expectations and commercial best practices, including the development of a S&M maturity model. Drive continuous improvement in strategic planning, market and customer analysis, and GTM performance. Ensure the effectiveness of organic growth strategies, adjusting as needed. Leverage AI tools to maximize efficiency and productivity where practical.
• Direct experience managing and scaling sales teams (10-25+ sales reps) and marketing programs, increasing pipeline volume by more than 20% year-over-year, while driving over 10% annual revenue growth through various channels.
• Improved sales pipeline execution through optimized lead generation and accelerated prospect conversion, contributing to more efficient sales processes.
• Success in acquiring new customers at scale, particularly in target markets or segments.
• Experience executing pricing strategies, lowering customer acquisition costs (CAC), and increasing customer retention.

Marketing & Brand Development:

• Expertise in digital marketing, including SEO, SEM, content marketing, paid advertising, and social media strategy.
• Familiarity with brand building, product marketing, and establishing a strong market presence.
• Improved brand awareness by 25%, whether through social media engagement, press coverage, or influencer partnerships.
• Growth in social media followers, engagement metrics, or website traffic due to strategic marketing efforts, achieving more than a 25% increase in social media engagement and brand mentions over a 12-month period.

Customer-Centric Growth:

• Experience building strategies that focus on improving customer lifetime value (LTV) and ensuring high customer satisfaction and loyalty.
• Ability to leverage customer feedback, reviews, and insights to refine products and services.
• Familiarity with customer journey mapping and improving each touchpoint to drive engagement.
• Delivered customer LTV improvement of more than 20% through improved customer retention, upselling, cross-selling, and improved customer profitability.

Team Building & Leadership Effectiveness:

• Success in building and leading high-performing teams.
• Demonstrated commercial talent development success and outcomes.
• Effective communicator across organizations to align on goals and drive execution.
• Proven ability to operate effectively in a decentralized environment, fostering collaboration and alignment across diverse teams and business units.

The ideal CGO candidate will have a mix of strategic thinking, data-driven execution, leadership experience, and a strong track record of results in scaling businesses, improving profitability, and delivering sustainable growth. The preferred location of the role is in North America and there may be a requirement for up to 50% travel.

Worker Type:
Regular

Number of Openings Available:
1