Director, Sales Enablement Independent Distribution

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Company: National Life Group

Location: Addison, TX 75001

Description:

Director, Sales Enablement Independent Distribution

The Director, Sales Enablement Independent Marketing leads a team of Distribution Marketing Managers within the Marketing and Brand Organization. The primary responsibility is to plan, design and implement sales programs, and marketing initiatives that enable customer-facing teams (agents and agencies) to facilitate sales more effectively and enhance the ease of doing business with National Life. The Director, Sales Enablement Independent Distribution will collaborate closely with National Life Group Independent Distribution team and key internal stakeholders to oversee distribution marketing strategy and align marketing campaigns to ensure the sales team have the necessary resources that allow them to maximize productivity and sales. This role reports to the Senior Director, Distribution Marketing.

Responsibilities:
  • Collaborate with internal and external stakeholders to identify marketing opportunities to develop and/or refresh marketing strategies for new and existing products.
  • Develop and implement key marketing strategies that align with Distributions' vision and goals
  • Oversee a team of Distribution Marketing Managers who are responsible for providing marketing support for key internal and external business partners
  • Ensure consistency and quality control pertaining to the Marketing and Brand Organization's messaging to the field to unify and strengthen the company's brand.
  • Create a positive customer relationship for the company thru focused and strategic agent and agency partnerships.
  • Partner to ensure National Life Groups' Agent website is an effective and efficient vehicle for Agents to obtain various marketing materials and resources.
  • Partner with Distribution to manage existing and prospective relationships including acting as SME, providing marketing, training support, and attending industry conferences.
  • Stay current on marketing trends to ensure marketing initiatives continue to be innovative and relevant solutions.
  • Track and report on marketing activities including tracking marketing campaigns, contests and sales programs/initiatives using customer data that connects with the efforts of the sales and marketing teams company goals.


Qualifications:
  • Bachelor's degree (or equivalent) in marketing, advertising, or communications
  • 5-10 years of financial services experience, specifically supporting agents, agencies, and IMOs
  • Fluent in life and annuity products like those offered by National Life
  • Must be a strategic and innovative thinker who manages his or her time to support the sales process
  • Must possess excellent leadership, communication and decision making skills
  • Possess the skills to develop, enhance, and deliver content effectively that is consumable and useable.
  • Plan, facilitate, and coordinate variety of diverse activities, initiatives, training programs and projects efficiently and effectively
  • Twenty-five percent Travel
The base compensation range represents the low and high end of the range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to qualifications, skills, competencies, location, and experience. The range listed is just one component of our total compensation package for employees.
Other rewards may include an annual bonus, quarterly bonuses, commissions, and other long-term incentive compensation, depending on the position. National Life offers a competitive total rewards package which includes: a 401(k) retirement plan match; medical, dental, and vision insurance; a company funded wellness account for director and below employees; 10 paid holidays; a generous paid time off plan (22 days of combined time-off for non-exempt employees and exempt employees have discretion in managing their time, including scheduling time off in the normal course of business, but in no event will exempt employees receive less sick time than required by state or local law); 6 weeks of paid parental leave; and 6 weeks of paid family leave after a year of full-time employment.
National Life is accepting applications for this role on an ongoing basis and the role remains open until filled.
National Life Group is a trade name of National Life Insurance Company, Montpelier, VT - founded in 1848, Life Insurance Company of the Southwest, Addison, TX - chartered in 1955, and their affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York. Equity Services, Inc., Member FINRA/SIPC, is a Broker/Dealer and Registered Investment Adviser affiliate of National Life Insurance Company. All other entities are independent of the companies of National Life Group.
National Life Group
1 National Life Dr
Montpelier, VT 05604
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