Digital Marketing & Analytics Manager

Job Type

Full-time

Description

The Digital Marketing & Analytics Marketing Manager leads and enhances our digital marketing efforts and transform data into actionable insights. This role plays a crucial part in the success of our marketing team, helping us harness the power of data to make informed decisions and drive marketing strategies across all digital channels.

Responsibilities:

Data Analysis and Insights:

• Utilize data analytics tools and platforms including Google Analytics, Looker Studio, Hubspot and other digital platoforms and applications to gather, process, and analyze marketing data, customer behavior, and campaign performance.
• Own the full funnel-from awareness through conversion-driving performance across all key metrics (CTR, CPL, CPA, ROAS, etc.).
• Develop, track, and analyze marketing KPIs and dashboards using platforms such as Google Analytics, GA4, Looker Studio, HubSpot, and/or Tableau.
• Translate data into actionable insights to drive marketing decisions and identify growth opportunities.
• Present findings and recommendations effectively to diverse audiences.
• Conduct market research as needed by stakeholders.

Digital Strategy & Execution:

• Develop, execute, and oversee comprehensive digital marketing strategies, including but not limited to SEO, SEM, organic social media, influencer marketing, content marketing, CRM, email marketing, website management and optimization and all forms of digital advertising.
• Manage and optimize MarTech tools such as Google Tag Manager, HubSpot, Meta Ads Manager, Google Ads, and others.
• Steer digital marketing agency and/or place digital ads through own platforms.
• Build seamless integrations with other systems within the company's infrastructure.
• Lead A/B and multivariate testing strategies across landing pages, emails, ad creatives, and CTAs.
• Optimize ad performance, website conversion rates, and user experience using heat maps, funnel analysis, and behavioral data.
• Collaborate with internal and external partners to ensure strategies are well-integrated and optimized for performance and that all client facing systems are working effectively.
• Lead research and implement new digital technologies including AI across all platforms.

Performance Measurement:

• Develop KPIs and measurement frameworks to track the success of digital marketing campaigns and initiatives.
• Continuously monitor and report on all marketing performance (across all marketing tools), providing regular updates to stakeholders.

Budget Management:

• Manage digital marketing budgets effectively to ensure cost-efficient campaigns and strategies.
• Provide insights to allocate resources wisely for maximum impact.
• Team Leadership:
• Manage and mentor a team of digital marketing professional(s)
• Collaborate with cross-functional teams to ensure alignment and coordination of digital efforts.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field. A master's degree is a plus.
• 5+ years of proven experience as a Digital & Analytics Manager or a similar role.
• 5+ formal leadership experience.
• Strong analytical skills with expertise in Google Analytics (GA4), Google Ads, Facebook Ads, and attribution modeling.
• Proven track record of managing successful paid and organic digital campaigns.
• Proficiency in Excel/Sheets, SQL (a plus), Looker Studio, and/or marketing automation tools like HubSpot.
• Strong understanding of customer journeys, funnels, and conversion rate optimization.
• Excellent communication and presentation skills.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Familiarity with data privacy regulations and compliance.

Soft skills:

• Analytical mindset with problem solving skills.
• Can-do attitude, positive and proactive.
• Ability to work methodically, quickly and meet deadlines.
• Ability to privot and be agile.
• Experience and passion for Leadership and shaping the success of a team.