Creative and Content Strategist, NA Business Marketing
Apply NowCompany: TikTok
Location: New York, NY 10025
Description:
Responsibilities
About the Team
The Creative and Content Strategist is an integral member of our Social & Content Pod on our NA Business Marketing - Integrated Marketing Communications (IMC) team. This person translates business briefs into creative strategies that allow TikTok for Business to engage with our enterprise audiences in meaningful ways. This role is also a critical piece of the puzzle that allows us to concept and produce breakthrough content that will fuel our paid campaigns and improve our organic reach, helping our audience become aware of, learn, and adopt TikTok for Business' key messaging, ad products, and programs. This creative role requires a deep understanding and curiosity of the changing landscape of media and how to inspire advertisers to act.
Responsibilities
- Translate business briefs into creative strategies that will inspire our Content Team to concept and produce creative that engages with and drives action among our desired audiences.
- Develop and implement comprehensive content strategies that deliver on campaign objectives and inspire how we should engage with our target audiences plus the story we should tell to build community and drive action.
- Oversee copy writing and editing to ensure clear, compelling copy to communicate products and messaging.
- Partner with IMC Leads and Digital Marketing Pod to define content goals and KPIs to measure success and impact.
- Participate in content and creative reviews to ensure messaging is on strategy and ideas will breakthrough the clutter.
- Bring industry trends, emerging technologies, competitive analysis, and best practices to the table to push us to experiment with new creative approaches and techniques to keep the brand fresh and engaging; advocate for innovative thinking and continuous improvement within the team.
Qualifications
Minimum Qualifications
- Minimum 5 years of experience in marketing or communications strategy + prior experience in media and/or creative agency.
- Exceptional written and verbal communication skills.
- Excellent problem-solver, with ability to see the big picture and provide a salient audience insight that drives action.
- Highly strategic mindset.
- Deft project management skills.
- Proven ability to develop and implement meaningful briefs and successful campaigns.
- A demonstrated understanding of CRM and the intersection between SEO, content, and social within the digital marketing landscape.
Preferred Qualifications
- Experience in technology or B2B a plus.
- A forever student who is curious and eager to learn and pivot when presented new information.
- A team player and collaborator with empathy and resilience.
- Self-motivated with a strong sense of ownership.
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $112000 - $180000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
About the Team
The Creative and Content Strategist is an integral member of our Social & Content Pod on our NA Business Marketing - Integrated Marketing Communications (IMC) team. This person translates business briefs into creative strategies that allow TikTok for Business to engage with our enterprise audiences in meaningful ways. This role is also a critical piece of the puzzle that allows us to concept and produce breakthrough content that will fuel our paid campaigns and improve our organic reach, helping our audience become aware of, learn, and adopt TikTok for Business' key messaging, ad products, and programs. This creative role requires a deep understanding and curiosity of the changing landscape of media and how to inspire advertisers to act.
Responsibilities
- Translate business briefs into creative strategies that will inspire our Content Team to concept and produce creative that engages with and drives action among our desired audiences.
- Develop and implement comprehensive content strategies that deliver on campaign objectives and inspire how we should engage with our target audiences plus the story we should tell to build community and drive action.
- Oversee copy writing and editing to ensure clear, compelling copy to communicate products and messaging.
- Partner with IMC Leads and Digital Marketing Pod to define content goals and KPIs to measure success and impact.
- Participate in content and creative reviews to ensure messaging is on strategy and ideas will breakthrough the clutter.
- Bring industry trends, emerging technologies, competitive analysis, and best practices to the table to push us to experiment with new creative approaches and techniques to keep the brand fresh and engaging; advocate for innovative thinking and continuous improvement within the team.
Qualifications
Minimum Qualifications
- Minimum 5 years of experience in marketing or communications strategy + prior experience in media and/or creative agency.
- Exceptional written and verbal communication skills.
- Excellent problem-solver, with ability to see the big picture and provide a salient audience insight that drives action.
- Highly strategic mindset.
- Deft project management skills.
- Proven ability to develop and implement meaningful briefs and successful campaigns.
- A demonstrated understanding of CRM and the intersection between SEO, content, and social within the digital marketing landscape.
Preferred Qualifications
- Experience in technology or B2B a plus.
- A forever student who is curious and eager to learn and pivot when presented new information.
- A team player and collaborator with empathy and resilience.
- Self-motivated with a strong sense of ownership.
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $112000 - $180000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request