Program Marketing Manager
Apply NowCompany: RQI Partners LLC
Location: Wappingers Falls, NY 12590
Description:
Position Overview:
As Program Marketing Manager, you will be at the forefront of expanding the international adoption of the Alliance Resuscitation Portfolio, which helps healthcare providers master life-saving skills. You will be responsible for the effective development, strategy, and implementation of international marketing initiatives for the portfolio, including programs such as Resuscitation Quality Improvement, Neonatal Resuscitation Program, HeartCode, and more.
This role is accountable for developing and implementing marketing campaigns and tactics to drive growth and success in international markets. You will collaborate with local marketing resources in each country to ensure successful program launches, branding, positioning, sales enablement, demand generation, and customer impact. Ultimately, your work will help impact more lives saved globally.
Position Holder is Accountable For:
Required Skills and Competencies:
The estimated annual base salary for this position is $85,000 to $90,000. Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include the qualifications of the individual applicant for the position, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc.
As Program Marketing Manager, you will be at the forefront of expanding the international adoption of the Alliance Resuscitation Portfolio, which helps healthcare providers master life-saving skills. You will be responsible for the effective development, strategy, and implementation of international marketing initiatives for the portfolio, including programs such as Resuscitation Quality Improvement, Neonatal Resuscitation Program, HeartCode, and more.
This role is accountable for developing and implementing marketing campaigns and tactics to drive growth and success in international markets. You will collaborate with local marketing resources in each country to ensure successful program launches, branding, positioning, sales enablement, demand generation, and customer impact. Ultimately, your work will help impact more lives saved globally.
Position Holder is Accountable For:
- Coordinate Program Launches & Communication: Oversee the go-to-market strategy, product positioning, launch execution, and coordination with local marketing managers for international Laerdal Medical channels across the Americas, Europe, and Asia-Pacific.
- Drive Market Campaigns & Activities: Generate and nurture leads, acquire new customers, and maintain existing ones to meet financial and subscriber goals for the Alliance Resuscitation portfolio in assigned regions.
- Develop Marketing Collateral, Content & Tools: Create promotional materials, sales support documents, and tools to effectively promote the Alliance Resuscitation portfolio in designated regions.
- Provide Sales Training & Support: Equip international sales teams with the training and resources needed to successfully sell the Alliance Resuscitation portfolio.
- Develop & Coordinate Digital Marketing Initiatives: Work with local marketing managers to plan and execute digital marketing activities, including webinars, social media campaigns, digital ads, and email outreach.
- Support Localization Efforts: Adapt and localize marketing materials (e.g., flyers, presentations) and repurpose content developed by RQI Partners, AHA, and Laerdal for specific regional needs.
- Execute Account-Based Marketing Campaigns: Create and implement local account-based marketing campaigns in collaboration with local marketing managers, where applicable.
- Provide Channel-Specific Support: Assist with program-specific, channel-specific, and pricing-related support for international teams.
- Track & Measure Marketing Performance: Monitor and evaluate the effectiveness of marketing channels, ensuring alignment with business goals and ROI.
- Conduct Market & Customer Research: Continuously monitor industry trends and customer insights to maintain a deep understanding of market needs and opportunities.
- Leadership & Team Collaboration: Demonstrate leadership and collaborate effectively as a member of cross-functional field and marketing teams to deliver outcomes that align with functional and organizational goals.
- Collaborate with Embedded Marketing & Sales Resources: Work closely with embedded marketing, sales, and support
Required Skills and Competencies:
- Bachelor's Degree required in a relevant subject - e.g. marketing, communications, or related field.
- 30% travel, domestic & international, depending on business needs.
- Minimum of 5 years of relevant experience in marketing or communications.
- Strong interpersonal skills and cultural awareness.
- Background in the healthcare field and/or hospital market preferred
- Experience with International markets (outside the US) preferred
The estimated annual base salary for this position is $85,000 to $90,000. Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include the qualifications of the individual applicant for the position, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc.