TikTok Shop - Creator Operations Strategy Manager
Apply NowCompany: TikTok
Location: Los Angeles, CA 90011
Description:
Responsibilities
About the team
The Global E-Commerce US Operations team is dedicated to delivering high-quality products and an exceptional customer experience through TikTok. This role focuses on building and nurturing the TikTok e-commerce partnership within the US market. With over 1 billion loyal users worldwide, TikTok offers a unique platform to revolutionize the e-commerce experience for our users. We are seeking passionate, talented individuals to help us create an innovative, secure, and intuitive e-commerce ecosystem that will redefine online shopping for TikTok's global community.
Responsibilities
- Analyze and break down overall and sub-dimensional goals for the top creator business in the US, designing key performance indicators (KPIs) to track success. Collaborate closely with stakeholders to align on objectives, iterating regularly to optimize performance. Conduct daily tracking and on-demand analysis to proactively drive business growth and development
- Develop and optimize dashboard tools to monitor key metrics and provide real-time insights into business performance. Utilize these indicators to guide decision-making, offering recommendations to improve and correct business strategies as needed
- Oversee resource management for the top creator business, including budget allocation, ROI analysis, and policy review for cost expenditures. Regularly track performance to ensure ROI targets are met and develop strategies for optimization based on findings.
- Analyze product attributes and data performance daily to refine strategies and optimize influencer-product match success. Focus on driving sales growth, improving conversion rates, GMV performance, and fostering influencer retention and growth.
Qualifications
Minimum Qualifications
- Bachelor's degree in Business, Marketing, Data Science, or a related field (or equivalent practical experience)
- 5+ years of experience in e-commerce operations, business strategy, or creator/content management, with a focus on driving growth through influencer/creator partnerships
- Proven ability to analyze business metrics, build KPIs, and provide actionable insights to drive performance and growth
- Strong communication skills, with the ability to collaborate with cross-functional teams and stakeholders
Preferred Qualifications:
- Strong analytical and problem-solving skills with the ability to identify granular issues proactively
- Experience in business analysis or resource management across pan-transactional platforms (e.g., B2C e-commerce) and content-driven or cross-border e-commerce analysis
- High resilience under pressure with exceptional communication skills, a strong sense of purpose, a 0-1 mindset, and proactive initiative
- Familiarity with TikTok's platform, trends, and influencer ecosystem
- Proficient with dashboard tools and business analytics platforms (e.g., Tableau, Google Analytics, Power BI)
*This role is open to candidates at various experience levels. Depending on the candidate's experience, qualifications, and expertise, both the role and compensation package may be adjusted accordingly.
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $106400 - $191330 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
About the team
The Global E-Commerce US Operations team is dedicated to delivering high-quality products and an exceptional customer experience through TikTok. This role focuses on building and nurturing the TikTok e-commerce partnership within the US market. With over 1 billion loyal users worldwide, TikTok offers a unique platform to revolutionize the e-commerce experience for our users. We are seeking passionate, talented individuals to help us create an innovative, secure, and intuitive e-commerce ecosystem that will redefine online shopping for TikTok's global community.
Responsibilities
- Analyze and break down overall and sub-dimensional goals for the top creator business in the US, designing key performance indicators (KPIs) to track success. Collaborate closely with stakeholders to align on objectives, iterating regularly to optimize performance. Conduct daily tracking and on-demand analysis to proactively drive business growth and development
- Develop and optimize dashboard tools to monitor key metrics and provide real-time insights into business performance. Utilize these indicators to guide decision-making, offering recommendations to improve and correct business strategies as needed
- Oversee resource management for the top creator business, including budget allocation, ROI analysis, and policy review for cost expenditures. Regularly track performance to ensure ROI targets are met and develop strategies for optimization based on findings.
- Analyze product attributes and data performance daily to refine strategies and optimize influencer-product match success. Focus on driving sales growth, improving conversion rates, GMV performance, and fostering influencer retention and growth.
Qualifications
Minimum Qualifications
- Bachelor's degree in Business, Marketing, Data Science, or a related field (or equivalent practical experience)
- 5+ years of experience in e-commerce operations, business strategy, or creator/content management, with a focus on driving growth through influencer/creator partnerships
- Proven ability to analyze business metrics, build KPIs, and provide actionable insights to drive performance and growth
- Strong communication skills, with the ability to collaborate with cross-functional teams and stakeholders
Preferred Qualifications:
- Strong analytical and problem-solving skills with the ability to identify granular issues proactively
- Experience in business analysis or resource management across pan-transactional platforms (e.g., B2C e-commerce) and content-driven or cross-border e-commerce analysis
- High resilience under pressure with exceptional communication skills, a strong sense of purpose, a 0-1 mindset, and proactive initiative
- Familiarity with TikTok's platform, trends, and influencer ecosystem
- Proficient with dashboard tools and business analytics platforms (e.g., Tableau, Google Analytics, Power BI)
*This role is open to candidates at various experience levels. Depending on the candidate's experience, qualifications, and expertise, both the role and compensation package may be adjusted accordingly.
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $106400 - $191330 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request