Digital Marketing Manager
Apply NowCompany: Trellance, Inc.
Location: Tampa, FL 33647
Description:
Job Type
Full-time
Description
This role is Based out of our Tampa, Florida Headquarters
This role is not Eligible for Sponsorship
FLSA Status: Exempt
Position reports to: AVP Marketing
Reporting to this Position: N/A
Overall Responsibility: The Digital Marketing Manager leads the digital strategy across four B2B tech brands, owning our web, SEO, and paid media efforts to drive smarter marketing decisions. Responsibilities include understanding marketing metrics to optimize everything from email cadence to campaign mix.
Essential Functions:
Digital Strategy & Execution
Own and execute the digital strategy for each brand, ensuring alignment with business goals and target audiences.
Manage all brand websites - overseeing performance, SEO, structure, UX, and optimization in partnership with designers and developers.
Analytics & Optimization
Create and deliver weekly and monthly reports to explain all marketing metrics - not just numbers, but the why behind them.
Continuously evaluate performance across all marketing channels to answer questions like:
o Are webinars worth the time and resources?
o Are we overloading our audience with emails?
o What's the ideal cadence for social posts per brand?
o Which channel is driving better engagement - email or social?
o Are business development reps getting more traction from social selling or outbound emails?
SEO & Site Performance
Conduct SEO audits and implement improvements to increase visibility and rankings.
Optimize site speed, structure, and content for both search engines and conversions.
Paid Media & Campaign Management
Plan, launch, and optimize paid advertising campaigns (Google Ads, LinkedIn, retargeting).
Track and improve ROI while identifying new opportunities for audience targeting and growth.
Channel Intelligence & Testing
Recommend improvements to campaign content and structure: Should emails be shorter? Are subject lines working? Should we test video content in social ads?
Work cross-functionally with content, brand, and business development teams to ensure digital efforts support pipeline goals.
Requirements
Minimum Education/Experience: Bachelor's degree (BA or BS) from an accredited college or university. 5-8 years of experience in digital marketing, preferably in B2B tech or SaaS. Relevant industry certifications (e.g., HubSpot, Google Analytics, Salesforce), a plus.
Company/Industry Knowledge: Experience supporting or collaborating with BDRs or sales teams, familiarity with the credit union or financial services industry
Required Qualifications:
Deep knowledge of web analytics (GA4), marketing automation (HubSpot preferred), SEO tools (Ahrefs, SEMrush, etc.), and paid media platforms
A proven ability to translate metrics into insights and strategies
Strong project management skills with the ability to juggle multiple brands and priorities
Curiosity, strategic thinking, and a passion for optimization
Full-time
Description
This role is Based out of our Tampa, Florida Headquarters
This role is not Eligible for Sponsorship
FLSA Status: Exempt
Position reports to: AVP Marketing
Reporting to this Position: N/A
Overall Responsibility: The Digital Marketing Manager leads the digital strategy across four B2B tech brands, owning our web, SEO, and paid media efforts to drive smarter marketing decisions. Responsibilities include understanding marketing metrics to optimize everything from email cadence to campaign mix.
Essential Functions:
Digital Strategy & Execution
Own and execute the digital strategy for each brand, ensuring alignment with business goals and target audiences.
Manage all brand websites - overseeing performance, SEO, structure, UX, and optimization in partnership with designers and developers.
Analytics & Optimization
Create and deliver weekly and monthly reports to explain all marketing metrics - not just numbers, but the why behind them.
Continuously evaluate performance across all marketing channels to answer questions like:
o Are webinars worth the time and resources?
o Are we overloading our audience with emails?
o What's the ideal cadence for social posts per brand?
o Which channel is driving better engagement - email or social?
o Are business development reps getting more traction from social selling or outbound emails?
SEO & Site Performance
Conduct SEO audits and implement improvements to increase visibility and rankings.
Optimize site speed, structure, and content for both search engines and conversions.
Paid Media & Campaign Management
Plan, launch, and optimize paid advertising campaigns (Google Ads, LinkedIn, retargeting).
Track and improve ROI while identifying new opportunities for audience targeting and growth.
Channel Intelligence & Testing
Recommend improvements to campaign content and structure: Should emails be shorter? Are subject lines working? Should we test video content in social ads?
Work cross-functionally with content, brand, and business development teams to ensure digital efforts support pipeline goals.
Requirements
Minimum Education/Experience: Bachelor's degree (BA or BS) from an accredited college or university. 5-8 years of experience in digital marketing, preferably in B2B tech or SaaS. Relevant industry certifications (e.g., HubSpot, Google Analytics, Salesforce), a plus.
Company/Industry Knowledge: Experience supporting or collaborating with BDRs or sales teams, familiarity with the credit union or financial services industry
Required Qualifications:
Deep knowledge of web analytics (GA4), marketing automation (HubSpot preferred), SEO tools (Ahrefs, SEMrush, etc.), and paid media platforms
A proven ability to translate metrics into insights and strategies
Strong project management skills with the ability to juggle multiple brands and priorities
Curiosity, strategic thinking, and a passion for optimization