Senior Product Manager- Loyalty

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients' businesses through designing the products and services their customers truly value.

Job Description

As a Senior Product Manager, you will partner with our clients to design, deliver, and scale loyalty solutions that drive engagement, retention, and lifetime value across Retail, Consumer Goods, and Travel & Hospitality industries.

As part of your responsibilities, you will lead a collaborative, cross-functional and high-performance team working with CX/UX designers, developers and senior management to define and build loyalty capabilities-such as rewards engines, personalization services, membership tiers, partner integrations, and omnichannel experiences-that

deliver a differentiated customer experience, meet the demands of the market and drive business results.

Responsibilities

• Develop the product vision, strategy, and roadmap for loyalty solutions tailored to the needs of B2C brands across retail, consumer goods, and travel & hospitality industries.

• Design and launch features such as points programs, tiers/status levels, gamification, real-time offers, and partner ecosystem.

• Collaborate with marketing, CX, CRM, and data teams to identify new product ideas/concepts based on industry and market trend analysis and to deliver personalized loyalty experiences across digital and in-store/touchpoint channels

• Drive integration with commerce, POS, mobile apps, booking engines, and CDPs to enable seamless customer recognition and reward fulfillment

• Evaluate and integrate third-party platforms or build in-house solutions, based on scalability, cost, time-to-market, and brand control

• Define KPIs and monitor product performance against established KPIs/OKRs (e.g., enrollment rate, redemption rate, repeat purchase, NPS, CLTV uplift)

• Lead agile teams in planning, prioritization, and delivery of loyalty features; write clear product specs, user stories, and acceptance criteria

• Stay ahead of emerging trends in loyalty-including GenAI-based personalization, digital wallets, Web3/token-based models, and ESG-based incentives

• Ensure compliance with data privacy, rewards regulations, and cross-border loyalty program rules.

Qualifications

Qualifications (Expected):

• 5+ years of product management experience, including 2+ years building or scaling loyalty solutions

• Strong understanding of loyalty mechanics, customer lifecycle engagement, and emotional loyalty levers across multiple verticals

• Experience with MarTech/CDP platforms, mobile apps, eCommerce or booking systems, and real-time personalization engines

• Proven ability to design customer-centric solutions while balancing business and technical constraints

• Data-driven decision-maker with experience using segmentation, behavior modeling, or predictive analytics to influence roadmap priorities

• Excellent stakeholder management and communication skills across marketing, engineering, and executive teams

• Experience working with cross-functional teams in a matrix organization including Engineering, Marketing, Finance, UX, and Analytics

• Experience using data and analytics tools and well-developed intuitions for leveraging data and analytics in generating objective and actionable evidence for fast and data-driven decision making

• Strong presentation and communication skills

• Bachelor's degree in Computer Science, a related field, or equivalent practical experience

Qualifications (Preferred):

• Experience with partner-based or coalition loyalty models, and integration with travel loyalty platforms (e.g., Sabre, Amadeus, loyalty API, Talon One providers)

• Demonstrated experience shipping product to market

• Strong analytics skills and experience using analytics/visualization tools

• Business and digital strategy experience

• Identifying organizational and process changes required to successfully realize the benefits of a solution

Additional Information

Salary Range: $117,000- $175,000

Benefits of Working Here:

• Flexible vacation policy; time is not limited, allocated, or accrued
• 16 paid holidays throughout the year
• Generous parental leave and new parent transition program
• Tuition reimbursement
• Corporate gift matching program

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.